Ajit Upadhyaya(2014),

Ajit Upadhyaya(2014), “Perceptual Mapping of Green Consumers: An Innovative Market Segmentation Strategy”, Journal Of International Marketing Strategy(JIMS ), Fall 2014 ,Vol.2, No 1 ,pp 28-38, ISSN 2122-5307 Print(Howard University Journal) (Peer Reviewed Journal)