Ajit Upadhyaya(2011),
Ajit Upadhyaya(2011), “Consumer behaviour towards branded fast food retail outlets: A perceptual Study”,Indian Retail Review,January,Special Issue,pp 47-60(ISSN 0972-8678) (Birla Institute of Management)(Peer reviewed)
Ajit Upadhyaya(2011), “Consumer behaviour towards branded fast food retail outlets: A perceptual Study”,Indian Retail Review,January,Special Issue,pp 47-60(ISSN 0972-8678) (Birla Institute of Management)(Peer reviewed)