MBA (Marketing Management)
Course Duration
2 Years
MBA (MARKETING MANAGEMENT)
Program Overview
The MBA (Marketing Management) is a two-year full-time postgraduate programme designed to develop strategic thinkers, analytical decision-makers, and marketing leaders equipped to thrive in today’s dynamic and technology-driven business environment.
The programme integrates core management foundations with contemporary marketing practices, including:
- Digital Marketing
- Marketing Analytics
- AI-Driven Marketing Applications
- Data-Driven Decision Making
Structured in alignment with Outcome-Based Education (OBE) principles, the curriculum emphasizes:
- Strategic Thinking
- Customer Value Creation
- Digital Transformation
- Analytical & Leadership Competence
Graduates are prepared to excel across sectors such as: FMCG | Banking & Insurance | Retail | Manufacturing | Services | E-Commerce | Quick Commerce | Consulting | Start-ups | Digital Marketing Firms
Why Choose MBA (MM) at PIMR?
Industry-Aligned Curriculum
- Marketing Management
- Consumer Behaviour
- Sales & Distribution Management
- Services Marketing
- Retail Marketing
- Business-to-Business Marketing
- Product & Brand Management
- Customer Relationship Management
- Marketing Strategies
- Business Development Skills
- Digital Marketing
- Marketing Analytics
- AI in Marketing Decision-Making
- Advertising & Sales Promotion
Experiential Learning Approach
- Case-Based Discussions & Business Simulations
- Industry Expert Sessions & Corporate Workshops
- Structured Summer Internship Programme
- Capstone Project with Sales & Marketing Exposure
- Minor / Major Research Projects
Eligibility
Kindly refer PIMR Indore Deemed to be University's Admission Policy.
Career-Oriented Programme Design
- Placement-focused skill enhancement
- Sales & Marketing competency development
- Corporate mentorship & networking opportunities
- Industry readiness training
Marketing Management + New-Age Technology Advantage
- Strong foundation in Marketing
- Advanced Digital Marketing & Analytics exposure
- Hands-on training in AI-enabled marketing tools
- Business Intelligence & Data Interpretation skills
Leading Recruiters
FMCG & Consumer Brands
ITC Limited | Tata Consumer Products | Zydus Wellness | Reckitt | Amul | Bajaj Consumer Care | CavinKare | Himalaya Wellness | Asian Paints | JSW Paints
Banking, Finance & Insurance
Federal Bank | ICICI Lombard | ICICI Prudential | Bajaj Finance | HDFC Life | Piramal Finance | IndusInd Bank | AU Small Finance Bank | Policybazaar
Technology & Consulting
TCS | Avalara | TaskUs | Intellicus Tech. | HDFC Life | IndiaMART | Accretion Aviation | Quess Corp
Retail, E-Commerce & Digital
Nykaa | Zomato | Decathlon | Avenue Supermarts (D-Mart) | Reliance Brands | 93.5 Red FM | WOWIT Digital | The Digi Grow
Programme Structure & Industry Connect
SEMESTER - I
Management & Marketing Foundations
Focus: Core management principles & marketing fundamentals
Outcome: Development of managerial and analytical competencies
SEMESTER - II
Consumer & Market Insights
Focus: Consumer behaviour, marketing research, sales & distribution
Outcome: Understanding customer insights and market dynamics
SEMESTER - III
Advanced & Digital Marketing
Focus: Strategic marketing, digital marketing, retail marketing, marketing analytics
Outcome: Application of data-driven marketing strategies
SEMESTER - IV
Strategic Integration & Capstone
Focus: AI in marketing decisions, brand strategy, live project/internship
Outcome: Industry-ready marketing professionals
Career Opportunities
- Marketing Manager
- Sales Manager
- Product Manager
- Digital Marketing Manager
- Brand Manager
- Marketing Analyst
- CRM Manager
- Business Development Manager
- Retail Manager
- Marketing Consultant
Contact
admission_pg@pimrindore.ac.in
www.pimrindore.ac.in
78699 99297, 81031 29701, 78699 55141, 78699 55145, 78699 55427, 78699 55422