One of The Best College for MBA in Advertising and Public Relations

Course Duration

2 Years

Semester

MBA (ADVERTISING & PUBLIC RELATIONS)

AICTE Approved Industry-Focused Career-Driven

Admission Open for Academic Year:

2026-27

Duration:

Full Time 2 Years (4 Semesters)

Intake:

60 Students

Program Overview

The MBA (Advertising & Public Relations) is a two-year full-time postgraduate programme designed to nurture creative strategists, brand storytellers, media planners, and communication leaders capable of shaping impactful brand narratives in today’s digital and reputation-driven economy.

The programme integrates core management foundations with advanced communication and creative practices such as:

Advertising Strategy & Campaign Planning
Media Planning & Buying
Corporate Communication & Public Relations
Digital & Social Media Marketing
Content Creation & Copywriting
AI-driven Creative & Communication Tools

Aligned with Outcome-Based Education (OBE) principles, the curriculum emphasizes:

Strategic Brand Communication
Integrated Marketing Communication (IMC)
Digital & Influencer Strategy
Reputation & Crisis Management
Data-Driven Campaign Effectiveness

Graduates are prepared for dynamic careers across:

Why Choose MBA (APR) at PIMR?

Industry-Aligned Creative Curriculum

Marketing Management
Consumer Behaviour
Services Marketing
Advertising Management
Advertising Design Principles
Copywriting & Content Strategy
Media Planning & Buying
Account Planning & Client Servicing
Corporate Communication
Public Relations & Reputation Management
Event & Experiential Marketing
Brand Management
Integrated Marketing Communication
Social Media & Influencer Marketing
Canva & Digital Creative Tools
AI in Advertising & Communication

Experiential & Practice-Oriented Learning

Corporate Communication Case Studies
Industry Expert Sessions & Agency Interactions
Live Campaign Design Projects
Agency Simulations & Creative Workshops
Structured Summer Internship Programme
Capstone Campaign Project

Students gain hands-on exposure to campaign creation, creative pitching, digital branding, and reputation management.

Programme Structure & Industry Connect

SEMESTER - I

Management & Communication Foundations

Focus: Core management principles & marketing communication fundamentals

Outcome: Development of managerial and communication competencies

SEMESTER - II

Advertising & Consumer Insights

Focus: Advertising management, consumer behaviour, media fundamentals

Outcome: Understanding brand positioning and audience insights

SEMESTER - III

Digital & Strategic Communication

Focus: Digital marketing, PR strategies, media planning, social media campaigns

Outcome: Designing integrated communication campaigns

SEMESTER - IV

Strategic Integration & Capstone

Focus: Corporate communication, crisis management, AI in communication, live campaign project

Outcome: Industry-ready advertising & PR professionals

Leading Recruiters

FMCG & Consumer Brands

Banking, Finance & Insurance

Technology & Consulting

Retail, E-Commerce & Digital

Career Opportunities

Advertising & Creative Agencies
Public Relations Firms
Corporate Communication Divisions
Media & Broadcasting Houses
Digital Marketing Agencies
FMCG & Consumer Brands
BFSI & Retail Corporations
E-Commerce & Technology Firms

Eligibility

Kindly refer PIMR Indore Deemed to be University's Admission Policy.

Contact

admission_pg@pimrindore.ac.in

www.pimrindore.ac.in

78699 99297, 81031 29701, 78699 55141, 78699 55145, 78699 55427, 78699 55422