MBA (Advertising and Public Relations)
Course Duration
2 Years
Semester
4
About the Programme
MBA (Advertising and Public Relations) is a super-specialised programme in advertising and marketing. The programme provides foundation training in broad business and management disciplines and specialised training in advertising and marketing. It provides the opportunity for deeper expertise in the fields of advertising, public relations, and marketing. This programme is aimed at creating and training marketing professionals to play leadership roles in the domain of advertising, marketing, sales and customer services across various sectors of the economy. The breadth and depth of the marketing learning is the key differentiator between the Institute’s super-specialised programme MBA (Advertising and Public Relations) and any other typical MBA programme.
Programme Educational Objectives & Programme Outcomes:
Program educational objectives (PEO) of the program are the statements that describe what the graduates are expected to perform and achieve during the first few years after graduation. These statements are carefully aligned with the vision and mission of PIMR. As per certain international accreditation standards, they are also termed as learning goals (LG), as both learning goals and PEOs are aligned with the mission of the institute.
PEO1: Create awareness of the global business environment for effective decision-making.
PEO2: Acquire skills to effectively communicate with stakeholders
PEO3: Integrate different functional areas of management through new-age skills
PEO4: Demonstrate ethical practices in business and society.
Program Outcomes/Learning Objectives: Program outcomes are narrower statements that describe what students are expected to be able to do by the time of graduation. As per the International Accreditation Standards, they are also termed as Learning Objectives (LO). All the courses are aligned with these programme outcomes.
PO1: Develop sensitivity towards self, organisation, environment, and society and analyse
their impact on decision-making.
PO2: Demonstrate cross-cultural communication, behavioural skills and professional etiquette.
PO3: Infer the nuances of advertising and public relations and its interconnectedness with other functional areas.
PO4: Demonstrate problem-solving and analytical skills.
PO5: Developing technical skills for decision-making.
PO6: Apply principles of ethics, integrity, empathy and consistency.
Foundation Course
Students getting admission to the two-year MBA programme come from varied backgrounds such as arts, engineering, science, and commerce, etc. In order to bring them to the same level, the Institute exposes them to fundamental courses such as Accounting, Economics, Business Communication, Statistics, etc. before they embark on their journey to the two-year MBA programme.
Course Structure
Foundation Course
| S.No. | Subjects Name | Credits |
|---|---|---|
| Foundation Cours | ||
| 1. | Analysis through Spreadsheets | 3 |
| 2. | Financial Accounting | 3 |
| 3. | Quantitative Methods I | 2 |
| 4. | Fundamentals of Management | 1.5 |
| 5. | PG Lab | 1.5 |
Semester - I
| S.No. | Subjects Name | Credits | |
|---|---|---|---|
| Semester - I | |||
| 1. | Microeconomics | 3 | |
| 2. | Business Communication I | 1.5 | |
| 3. | Design Thinking | 1.5 | |
| 4. | Organizational Behaviour | 3 | |
| 5. | Quantitative Methods II | 2 | |
| 6. | Marketing Management | 3 | |
| 7. | Digital Marketing – I | 3 | |
| 8. | Financial Analysis | 1.5 | |
| 9. | Trending Technology | 1.5 | |
| 10. | Master Yourself (Workshop) | 1 | |
| Credits Offered in Semester | 21 | ||
Semester - II
| S.No. | Subjects Name | Credits | |
|---|---|---|---|
| Semester - II | |||
| 1. | Sales and Distribution Management | 3 | |
| 2. | Consumer Behavior | 3 | |
| 3. | Advertising Management | 3 | |
| 4. | Marketing Research | 3 | |
| 5. | Computer Graphics | 3 | |
| 6. | Macroeconomics | 3 | |
| 7. | Human Resource Management | 3 | |
| 8. | Business Communication – II | 1.5 | |
| 9. | Business Etiquette | 1.5 | |
| 10. | Financial Management | 3 | |
| 11. | Learning Management through Practice (LMP) | 2 | |
Semester - III
| S.No. | Subjects Name | Credits | |
|---|---|---|---|
| Semester - III | |||
| 1. | Summer Internship Project | 3 | |
| 2. | Social Projec | 3 | |
| 3. | Project Management | 3 | |
| (Select any 6 Courses (18 Credits) from the following) | 18 | ||
| 4. | Retail Marketing | 3 | |
| 5. | Rural Marketing | 3 | |
| 6. | Global Marketing | 3 | |
| 7. | Digital Marketing – II | 3 | |
| 8. | Principles of Public Relations | 3 | |
| 9. | Advertising Designing Principles | 3 | |
| 10. | Copy and Content Writing | 3 | |
| 11. | Marketing Analytics | 3 | |
| 12. | Data Visualization using Tableau | 3 | |
Semester - IV
| S.No. | Subjects Name | Credits | |
|---|---|---|---|
| Semester - IV | |||
| 1. | Capstone Project / MRP | 3 | |
| 2. | Strategic Management | 3 | |
| (Select any 6 Course (18 Credits) from the following) | 18 | ||
| 3. | Services Marketing | 3 | |
| 4. | Business-to-Business Marketing | 3 | |
| 5. | Marketing Strategies | 3 | |
| 6. | Strategic Brand Management | 3 | |
| 7. | Direct and Event Marketing | 3 | |
| 8. | Client Servicing and Account Planning | 3 | |
| 9. | Media Planning | 3 | |
| 10. | Business Intelligence through Power BI | 3 | |
| 11. | IbizSim | 3 | |
Eligibility Criteria
Graduation in any stream with a minimum of 50% marks (45% in the case of SC, ST and OBC, excluding the creamy layer category of Madhya Pradesh) in aggregate from any UGC/AICTE-approved Indian university or from a foreign university recognised by the Association of Indian Universities (AIU) or an institute recognised by the concerned university as equivalent thereto. The bachelor’s degree must be a minimum of three years in duration after passing the Higher Secondary (10+2) examination of the (10+2) system or equivalent.
Admission Procedure
Admission to all MBA programmes is done by the Directorate of Technical Education (DTE), Bhopal, as per DTE norms. Please visit the following portal of DTE for more detail: http://dte.mponline.gov.in/
Faculties
- Professor
- Computer Science