Envelope

Joining Date

18th November 2020

Experience

Industry: 9.5 Years
Academic: 5 Years

Dr. Prachi Maheshwari

Assistant Professor

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Marketing

Subjects

  • Entrepreneurship
  • Service marketing
  • Customer relationship management
  • Strategic management
  • Advertising and media management
  • Marketing management
  • Fundamentals of marketing
  • Ph.d in Management
  • B.Com (Regular)
  • 12th
  • 10th

Title: Modelling Customer Satisfaction with Attitudinal Loyalty: Evidence from Indian Telecom Industry
Accepted & Published in: SCOPUS Indexed Journal: International Journal of Psychosocial Rehabilitation : (April  2020)
Link: https://www.psychosocial.com/article/PR270824/19058/

Title :Analyzing the Correlation Between Influencer Marketing And Brand Dominancy
Accepted & Published in: Manager – The British Journal of Administrative Management ISSN – 1746 1278 Volume 59 Issue 161 May 2023
Link: https://tbjam.org/vol59-issue-161/

Title: (Presented) Redefining Customer relationship management with AI enabled chatbots in Banking sector of India: A literature review
Presented in: Two Days AICTE Sponsored 1st International Conference on “Sustainable Development Goals:
Policy Implementation Challenges and Opportunities (IC-SDGPICO)” on March 12 – 13, 2022
Organized by Modern Institute of Professional Studies, Indore (M.P.), India
Accepted & Published in: The conference Brochure of D.Y.Patil and C category
Link: https://tbjam.org/vol58-issue-150/

Title: Effect of quality of service over customer satisfaction to enhance sustainability: A case of Indian telecom industry
Accepted & Published in : SCOPUS Indexed Journal: Journal of Xi’an University of Architecture and Technology (April 2020)
Link: http://xajzkjdx.cn/Current-Issue/

Title: Modelling Customer Satisfaction with Attitudinal Loyalty: Evidence from Indian Telecom Industry
Accepted & Published in: SCOPUS Indexed Journal: International Journal of Psychosocial Rehabilitation : (April  2020)

Attendance