Envelope

Joining Date

October 15th, 2015

Experience

Industry: 4 Years
Academic: 14 Years (under College Code 28)

Dr. Arpit Loya

Assistant Professor

-

Journalism and Mass Communications

Dr. Arpit Loya has four years of industry experience in international remittance, mutual funds and stock broking and 13 years of teaching experience. He has two patents to his credit and has several research paper publications in National and International ABDC, Scopus, UGC listed journals, and his research works are cited by researchers from Poland, Slovakia, Bangladesh, Georgia, Nigeria, Malaysia, Amman, Romania, Orenburg (Russia), Chile to name a few. He has attended and presented papers at various National and International Conferences organised by IIT Roorkee, Nirma University, and many more. He has attended various development programs such as Case Writing Workshops and Research Methodology Workshops. He has cleared different NCFM Modules in Derivatives Market, Dealer Module, BCFM Dealer Module, AMFI Advisory Module, Licentiate Module from the Insurance Institute of India and Google Online Marketing Fundamentals. His current Global Citations Score: 46; H-index score: 3; i10-index- 1 with paper citations by researchers from Poland, Jordan, Malaysia, Bangladesh, Amman, Romania, Georgia, Slovakia, Nigeria, Chile, Oman, India.

Subjects

  • Marketing Audit
  • Design Thinking
  • Marketing Management
  • Sales and Distribution Management
  • Retail Marketing
  • Service Marketing
  • Rural Marketing
  • Consumer Behavior
  • Product and Brand Management
  • Strategic Brand Management
  • International Marketing.
  • Business Simulation
  • MS Excel

Area of Training and Consultancy

Marketing Audit, Service Marketing, Rural Marketing, Sales and Distribution Management

Professional Affiliation

  • Life Member, Centre for Education Growth and Research, New Delhi.
  • Reviewer – Marketing for the South Asian Journal of Management by the Association of Management Development Institutions of South Asia. Listed as ABDC – C Category Journal, UCC- Care, and Scopus.
  • PhD. in Management
  • Master of Management Science
  • Selected as Expert Evaluator for Toycathon 2022 under the aegis of the Government of India, Ministry of Education’s Innovation Cell with support from All India Council for Technical Education, Ministry of Women and Child Development, Ministry of Commerce and Industry, Ministry of MSME, Ministry of Textiles and Ministry of Information and Broadcasting.
  • Selected as Expert Evaluator under the Smart India Hackathon 2022, organised under the aegis of Ministry of Education, Government of India, MoE’s Innovation Cell, AICTE, India.

Loya, A., Jain, P., Jain, P., Kushwaha, T., Shrivastava, D., Joshi, I., & Sial, S. (2023). An Innovative Method for Improving Online Education System and Education Skill Teaching Evaluation System through the Use of Artificial Intelligence and Machine Learning (Patent No. G06K 096200, G06N 200000, G06Q 100600, G06Q 502000, G09B 190000). Intellectual Property India,. https://search.ipindia.gov.in/IPOJournal/Journal/Patent

Ubeja, S. K., Hyde, A. M., Loya, A., & Antony, E. (2022). A Study of Price Perception with Respect to Buying Through Food Delivery App. Pacific Business Review (International), 14(7), 68–77. http://www.pbr.co.in/2022/January.aspx

Bajpai, D., Loya, A. R., & Baj, R. (2022). A Study On Factors That Influence The Perception Of Employees Towards Training Programs In Public-Sector Banks In Indore. Journal of Positive School Psychology, 1626-1631.

Kushwaha T., Loya A, Jain P & Bajpai D (2021) Unique Application Of Sales-Orientation Customer-Orientation (Soco) Scale As A Behavioral Assessment Tool To Predict Future Orientation Of Students: A Study, Marketing Education Review, DOI: 10.1080/10528008.2021.1937227. (The journal is indexed in ABDC ‘C’ Category, Taylor & Francis, SCOPUS, EBSCO host and ERIC.).  

Loya A., Kushwaha T., & Jain P (2019). Expansions on the Wings of Fragrance: The Case of Bengaluru Astha Perfumery House (BAPH), South Asian Journal Management (ISSN: 0971 – 5428) Vol. no. 26.1, January – March 2019, p.p.151 – 164. (ABDC ‘C’ Category listed, ERA Listed, Cabell’s Directory of Publishing Opportunities in Management Listed).

Ubeja, S.K., Dr, Loya, A., & Jain, P. (2018). A Study of Purchase Involvement of Student towards Branded Apparels in the city of Indore. Shabd Brahma – International Research Journal of Indian Languages, 6(3), 90-95

Ubeja, S., Loya, A., & Jain, P. (2018). Perception towards Advertisement: A Study of Teenagers. Prestige International Journal of Management and Research, 10(3), 175-186.

Gangrade, S. & Loya, A. (2017). Banking Customers and their retention- An Empirical Study of Responsible Factors. Research Journal of Management Sciences, 6(2), 1-7. (Global Impact Factor – 0.676, 2015)

Loya, A. & Keshari, P. (2017). A Study of Factors Impacting Customer Based Brand Equity in Television Market. Asian Journal of Research in Business Economics and Management, 7 (4), 35-44. (UGC listed Journal; Impact Factor- 4.168, 2015))

Loya, A. & Ubeja, S.K. (2017). A Study to Understand the Extent of an Organization’s Market Orientation related to its Business Performance. Asian Journal of Research in Business Economics and Management, 7 (5), 287-293. (UGC Listed Journal; Impact Factor- 4.168, 2015)

Ubeja, S., Dr, Maheshwari, S., & Loya, A. (2017). A Study of Customer Perception towards Online Buying of Used Goods. The Indian Management Researcher, 4(1), 82-92. (UGC Listed Journal)

Loya, A., Mehta, U., & Verma, S. (2016). A Study to Identify the Factors Influencing the Buying Behvior of Vegetable in Indore with special reference to Organised and Unorganised Retail Stores. Altius Shodh Journal of Management and Commerce, 2(1), 2348-8891.

  • Conducted Management Development Program titled “Developing Foreign Remittance Business using Western Union Business Process and Software for Zonal Managers, Branch Managers and nominated Branch Officials from Punjab National Bank, Bank of Baroda, Bank of Maharashtra, Bank of Rajasthan, UCO Bank in Indore, Bhopal, Jabalpur, Ujjain, Mandsaur, Gwalior, Raipur, and Nagpur in 2005-2006.
  • Coordinator- National Institutional Ranking Framework (NIRF)