Joining Date

27-08-2007

Experience

Industry: 5 Year
Academic: 20 Years

Dr. Ajit Upadhyaya

Professor

-

Marketing

Prof.(Dr.) Ajit Upadhyaya who ranked 51 as most influential Marketing Professors to be followed on Linked in a Global research done by Prof Dr. Khamitov of NTU Singapore, is having Blend exposure of Industry and Academics,. He is trainer, Motivator, writer, consultant, researcher and keynote speaker. To his credit more than 130 Research papers published  in listed and indexed  Journals and got  four Patents  published. He edited two books “Managing in the New World Order- Strategies for Sustainable Business Development (2010)” and “IT Enabled Marketing Practices For Global Business Organizations (2012)”. Under his supervision 15 scholars awarded Doctorate from Devi Ahilya University. He had been  National Dabate Champion  and also  Chaired International Conferences at New Jersey (USA) Montclair State University, AMDISA Conference Maldives. He presented Research Papers in IIM Ahmadabad, IIM Kozhikode, IIM Indore, New jersey State University (USA), Victoria University (Australia), IMT Dubai etc. . He has been on Doctoral Thesis Evaluation committee of South Australian University. He was invited as discussant in public program at “Zindagi Ke Cross-Road” on SONY television. He had been in a Jury panel of National Lok Adalat organized by MP High court. He is on Board of Studies of Public and Private University. He extended his Consultancy and training services to John Deere Dewas, Nylons Jalgaon, Indian postal services, SISI Indore, Arihant hospital etc. Dr Upadhyaya who served as Director, PIMR Dewas  is also a Treasurer of AIMS MP chapter .

Subjects

Consumer Behaviour, Marketing Strategies, Strategic Brand Management, Product Management, Rural Marketing, Digital Marketing, Customer Relationship Management, Service Marketing, Advertising Management and Retail marketing

Area of Training and Consultancy

Sales Strategies, Leadership, Motivation, Communication, Marketing strategies, Customer Relationship, Handling and Management, Market Development, product Presentation, Branding Strategies, Personal Branding, Team Building

Professional Affiliation

Indore Management Association ,Indore MP

Ph.D. (Management); MBA, MSc (Physics-Electronics)

  • Honored with appreciation Citation by  Manipal University, Jaipur at International conclave on Circular Economy: Challenges & opportunities in Sustainability and Human Development-Roadmap to a Viksit Bharat: India 2047 ; on 26th April, 2022”.
  • Highly Commended Paper”  award for the paper “Moderating effect of ownership tenure on customer satisfaction-customer loyalty relationship” at 2ndAnnual Management Conference dated 27-29. January, 2020 Theme : Doing Business in Emerging Markets, organized by Institute of Management Technology(IMT) Nagpur and University of Texax at EI Paso
  • “Best Paper Award”For the paper “Impact of COVID -19 on service profit chain:An Exploratory Study on Indian auto Industry” on Marketing Practices of  “Innovative and sustainable management Practices” at International conference on Innovation & Sustainability dated February 5-6, 2021

Ajit Upadhyaya (2024),“Impact of Cultural Factor on Consumption Habits of Fast Food in Pune City”, World Journal Of Management,Vol.16,Special Issue 04,pp 83-89; ISSN:1819-8643 (P),E-ISSN 1998-1392 ABDC Indexed,Approved UGC CARE List Group A, Peer Reviewed

Ajit Upadhyaya (2024),“Retail ServiceQuality & Consumer Behaviour: An Empirical Approach”, European Economic Letters, ISSN:2323-5233 Vol.14,Issue 1,pp 1581-1587,https://doi.org/10.52783/eel.v14i1.1216;http://eelet.org.uk ABDC Indexed,Approved UGC CARE List Group A, Peer Reviewed

Ajit Upadhyaya (2023),“Performance Analysis Of Nifty Bank & Nifty Pharma on NSE – An Emprical study”, World Journal Of Management, ISSN:1819-8643 (P),E-ISSN 1998-1392 ABDC Indexed,Approved UGC CARE List Group A, Peer Reviewed

Ajit Upadhyaya (2023),“The Impact Of Global Transformational Leadership and their teams on employee engagement”, World Journal Of Management and Economics, ISSN:1819-8643 ,E-ISSN 1998-1392 ABDC Indexed, Approved UGC CARE List Group A, Peer Reviewed

Keshari Pragya.Ajit Upadhyaya (2023),Media Consumption Behaviour Amidst Covid -19 Pandemic,Manager-The British Journal Of administrative management,59, special Issue 1, february ,PP 43-54 ISSN:1746-1278 (ABDC Indexed, Approved UGC CARE List Group A, Peer Reviewed)

Ajit Upadhyaya (2021) Aarogya Setu app’s Impact Upon Fear Elimination During COVID-19 Tough Time” , Empirical Economics Letters (International Journal of Economics), Vol.20,Special Issue 2, December ,ISSN: 1681-8997 (ABDC Indexed, Approved UGC CARE List Group A, Peer Reviewed)

Ajit Upadhyaya (2021)“Investigation Of Revisit Intention Of Consumer: A Case Of Indian Hotels”, ISSN 1681-8997Empirical Economics Letters (International Journal of Economics), Vol.20,Special Issue 2, December ,2021 UGC Care List, ABDC List ,Peer Reviewed

Ajit Upadhyaya (2021)“The Impact Of Arogya Setu App On Common Man’s Health Protection: Using PLS Structural Equation Model”, International Journal Of management(IJM), Vol.12,Issue 10,Vol.pp 27-34, October, 2021 ISSN 0976-6502(P),0976-6510(Online) UGC CARE List , Peer Reviewed

Ajit Upadhyaya (2021),“Designing and assessment Of Store Atmospherics Measuring Instrument”, Humanities and Social science Studies, Vol.10, No 1, January ,pp 31-41,(2021) ISSN 2319-829X Approved UGC CARE List Group A, Peer Reviewed

Das Suhas ,Ajit Upadhyaya, Rajeev Gupta(2021). “Impact Of Covid-19 On service Profit Chain: An Exploratory study On Indian Auto Industry” , Turkish Journal Of Qualitative Inquiry(TOJQI), Vol.12,Issue 6, July ,pp 9267-9274,e-ISSN 1309-6591(Scopus Database Indexed,Approved UGC CARE List Group A, Peer Reviewed)

Ajit Upadhyaya (2021). “Desigining and assessment Of Store Atmospherics Measuring Instrument” , Humanities and Social science Studies, Vol.10, No 1, January ,pp 31-41,ISSN 2319-829X(Approved UGC CARE List Group A, Peer Reviewed)

Ajit Upadhyaya (2020). “Effect Of Age On Customers Perception Towards Store Atmospherics” , Shodh Sarita, Vol.7, Issue 26(V), April-June ,pp 149-153,ISSN 2348-2397(Approved UGC CARE List Group A, Peer reviewed Refereed Research Journal)

@ John Deere Dewas, @ Neylons Jalgaon Field, @ SISI Indore, @ Amity University Gurgaon,@ Amity University Ranchi, @ SVIM Indore,@ Vaishnav Vidyapeeth University Indore, @ PIM Dewas, @ Makhan Lal chaturvedi University Bhopal, @ Ambedkar University Mahow,Indore, @ Rustam ji Armed Forces Indore etc