Aishwarya Arora

Aishwarya Arora is an Assistant Professor in Marketing with a doctorate in management from MICA, India, and scholarly expertise in consumer culture, digital behaviour, and identity formation. Her research examines digital selves, online communities, and contemporary consumption practices, grounded in Consumer Culture Theory and interdisciplinary perspectives. She has published research papers in ABDC and Scopus indexed journals and serves as a reviewer for multiple international journals. She has presented her work at reputed national and international conferences such as AMS, AMA, CCTC, and NASMEI, with research presentations across multiple countries, and has been associated with Western Sydney University as a Visiting Research Fellow. In addition to her academic work, she is actively engaged in academic mentoring, training mid-level professionals, and providing consultancy services in areas such as strategic brand communication, digital advertising, behavioural effectiveness, and applied consumer insights, with a strong emphasis on practice oriented learning and industry relevance.