Design Thinking Lab
Design Thinking
Design Thinking Lab
Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Tim Brown, IDEO
Objective of the “Design Thinking Lab”
- To make the MBA students familiar with the basic concepts of Design Thinking in a more systematic manner.
- To inculcate collaboration, communication, empathy, critical thinking, and creativity skills amongst the students
What is unique about Design Thinking?
- Human-Centered Discover people’s real needs and wants. Be able to gain deep insights of their motivations and share the feelings of others.
- Hands-on Ideas are made tangible through prototyping. Build rough or lo-fi prototypes to learn how to make ideas better.
- Iterative Repeat each phase backwards and forwards and arrive at each decision or desired result, after rounds of learning and discovery
- Show, don’t tell Enable the user to experience the story through action, words, thoughts, senses and feelings rather than pure description.
- Highly creative Look at situations differently. Push past obvious solutions and existing alternatives to get to breakthrough ideas to download.
- Collaborative Works A team to look at the problem holistically and implement solutions to improve people’sexperience.
