Ajit Upadhyaya (2011),

Ajit Upadhyaya (2011),  “Environmental Concerns and influences on Green consumers: An Empirical study”, JM International Journal Of Marketing Mnagement (JMIJMM),January-February 2011,Vol-1,Issue 2,pp 138-145(ISSN 2230-701X , ONLINE 2229-4570) (Peer reviewed)