Content

Research Papers & Articles

• A CONCEPTUAL OVERVIEW OF ROBOTICS AND ITS APPLICATION IN DIFFERENT INDUSTRIES
• E-BANKING: REVIEW OF LITERATURE,Anukool Manish Hyde*
• EFFECT OF VIRAL MARKETING COMMUNICATION ON EDUCATIONAL QUALIFICATION OF CONSUMERS, Neelam Purey*
• FLUCTUATING EXCHANGE RATES AND BALANCE OF TRADE IN INDIA: AN EMPIRICAL STUDY, Dr. Prateek Sharma*, Amber Tiwari**
• FEATURES AND APPLICATION OF MOBILE PHONES: A CONSUMER AWARENESS STUDY IN THE PARADIGM SHIFT OF THE UTILITY, Dr. Punit Kumar Dwivedi*, Tanushree Agrawal**
• THE ACCEPTANCE OF THE E-FILING SYSTEM BY INDIAN TAXPAYERS: A CONCEPTUAL STUDY, Sukhjeet Kaur Matharu*

Cases

• A Farm to Fork: Dine Fresh / Manish Joshi , Bharti Motwani, Sharda Haryani and SK. Shahid Saheb

Book Reviews

• Marketing Research: Contemporary Approach by Dr. P. Narayana Reddy and Dr. G V R K A Acharyulu (2011), New Delhi: Excel Books, pp 564, ISBN: 978-81-7446-957-1, Price Rs. 395 / Neha Gupta

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