Content

Research Papers & Articles

• A Study of Functioning of Telecom Regulatory Authority of India :
  Vinay S. Joshi, Kapil Arora and Anukool Manish Hyde
• Balanced Scorecard as a Tool to Influence Organizational Performance: Evidences from Indian Companies:
  Saira Khatoon, Ayesha Farooq
• Brand Engagement: Creating Relationship through Social Networking Sites :
  Namita Soni Sugandhi, Aparna Vashistha
• Green Marketing: Promoting Green Consumerism for Sustainable Development :
  Shubhendu S. Shukla
• Overconfidence, Loss Aversion and Disposition Biases in Soy Oil Futures traders in India :
  Alok Kumar Sahai

Cases

• Moment of Truth: The Real CRM :
  Jitendra Patel
• SB Technologies: Valuation of an Unlisted Company :
  Souvik Banerjee

Book Reviews

• Enterprise Resource Planning, by Mahadeo Jaiswal, Ganesh Vanapalli (2013), Macmillan Publishers India Ltd., Gurgaon (Haryana), pp 365, ISBN 1403-92745-6., INR 325 :
  Dr. Raksha Chouhan
• The Effective Presentation, by Asha Kaul (2010), Response Books - A Division of SAGE Publications India Pvt. Ltd, Fourteenth Printing, Price Rs.325 :
  Hemantha Y.

Index of Articles

• Based on PIMR Library

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