MASTER OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT)

Proposed Curriculum Applicable from the Academic Year 2019-21

Choice Based Credit System

S.N. NATURE OF COURSE SEMESTER WISE CREDITS TOTAL CREDITS
    I SEM II SEM III SEM IV SEM  
1 CORE 21 18 9 9 57
2 ELECTIVES  DISCIPLINE CENTRIC - - 12 12 24
3 ELECTIVE GENERIC - 3 - 6 9
4

SOFT SKILL
OR
 ABILITY ENHANCEMENT

3 3 - - 6
5

PROJECT WORK & SUMMER TRAINING
OR
 SKILL ENHAMCEMENT ELECTIVE

- - 4(SIP/IP*) 4(MRP/SP/LP**) - 8
6 VALUE ADDED COURSE ELECTIVES - 1 - - 1
TOTAL CREDITS 24 25 29 27 105

** Major Research Project /Special Project/Live Project


FIRST YEAR

MBA(MM) - FIRST SEMESTER

Course Code Course Title Nature of Course Total Credits 24
MM 101C Fundamentals of Management Core 3
MM 102C Organizational Behaviour Core 3
MM 103C Marketing Management Core 3
MM 104C Accounting For Marketing Managers Core 3
MM 105C IT For Business Management Core 3
MM 106C Statistical Methods For Business Decisions Core 3
MM 107C Business and Marketing Laws Core 3
MM 108AE Business Communication Ability Enhancement 3

MBA(MM) - SECOND SEMESTER

Course Code Course Title Nature of Course Total Credits 24
MM 201C Human Resource Management Core 3
MM 202C Financial Management Core 3
MM 203C E-Business Fundamentals Core 3
MM 204C Quantitative Techniques Core 3
MM 205C Marketing Research Core 3
MM 206C Consumer Behaviour Core 3
MM 207AE Personality Development Ability Enhancement Elective 3
MM 208EG Business Analytics OR Entrepreneurship OR Managerial Economics Elective Generic (Opt any one) 3
MM209VA Yoga OR Food and Nutrition OR Time management Value Added Course Electives(Opt any one) 1

SECOND YEAR

MBA(MM) - THIRD SEMESTER

Course Code Course Title Nature of Course Total Credits 24
MM301C Advertising And Sales Promotion Core 3
MM302C Sales And Distribution Management Core 3
MM303C Digital Marketing Core 3
MM304SE Major Research Project OR Social Project OR Live project Skills Enhancement Elective (Opt any one) 3
MM305IP Summer Internship Project OR International Program Internship Project 4
MM306ED Supply chain Management Elective Discipline Centric 3
MM307ED Customer RelationshipmManagement Elective Discipline Centric 3
MM308ED International Marketing Elective Discipline Centric 3
MM309ED Marketing For Non-Profit Organization Elective Discipline Centric 3
MM310ED Strategic Product Management Elective Discipline Centric 3
MM311ED Pricipales of Public Relations Elective Discipline Centric 3
MM312ED Marketing Strategies Elective Discipline Centric 3
MM313ED Green and Sustainable Marketing Elective Discipline Centric 3

Course Code Course Title Nature of Course Total Credits 24
MM 306ED Supply Chain Management Elective Discipline Centric 3
MM 307ED Customer Relationship Management Elective Discipline Centric 3
MM 308ED Digital Marketing Elective Discipline Centric 3
MM 309ED Corporate Communication Elective Discipline Centric 3
MM 310ED Strategic Product Management Elective Discipline Centric 3
MM 311ED Principles of Public Relations Elective Discipline Centric 3
MM 312ED Marketing Strategies Elective Discipline Centric 3
MM 313ED Green and Sustainable Marketing Elective Discipline Centric 3

MBA(MM) - FOURTH SEMESTER*

Course Code Course Title Nature of Course Total Credits 24
MM 401C Service Marketing Core 3
MM 401C Service Marketing Core 3
MM 402C Business Marketing Core 3
MM 403C Strategic Brand Management Core 3
MM 404EG Enterprise IT Solutions
OR
Information System And Applications
Elective Generic (Opt any one) 3
MM 405SE Major Research Project
OR
Business Ethics and Corporate Governance
Skill Enhancement Elective 4

MBA (MM) – FOURTH SEMESTER*

Course Code Course Title Nature of Course Total Credits 24
MM 406ED Direct And Event Marketing Elective Discipline Centric 3
MM 407ED Rural Marketing Elective Discipline Centric 3
MM 408ED Marketing Decisions Elective Discipline Centric 3
MM 409ED Contemporary Marketing Management Elective Discipline Centric 3
MM 410ED Marketing Audit Elective Discipline Centric 3
MM 411ED Emerging Marketing Concepts Elective Discipline Centric 3
MM 412ED Marketing For Non-Profit Organization Elective Discipline Centric 3
MM 413ED Strategic Brand Management Elective Discipline Centric 3

MEANING OF CODES

  • FT : Stands for Full-Time
  • PT : Stands for Part-Time
  • C : Stands for Core
  • M: Stands for Marketing Management
  • F: Stands for Financial Management
  • H: Stands for Human Resource Management
  • I: Stands for Information Systems Management
  • P: Stands for Productions and Operations Management
  • MAJ: Stands for Major group
  • MIN: Stands for Minor group