:: PIMR ::

Program Outcomes:

Upon completion of the program, students will be able to:

Integrate knowledge of management theories and practices to solve business problems.
Apply marketing concepts, theories, models and approaches to solve marketing problems.
Demonstrate the use of Information and Communication Technology for effective communication with various stakeholders of the organization.
Demonstrate ethical behavior, environmental, and social concerns while taking marketing decisions.
Demonstrate use of research and analytical skills in Marketing Decisions.

Choice Based Credit System

S.N.	NATURE OF COURSE	SEMESTER WISE CREDITS				TOTAL CREDITS
		I SEM	II SEM	III SEM	IV SEM
1	CORE	21	18	9	9	57
2	ELECTIVES DISCIPLINE CENTRIC	-	-	12	12	24
3	ELECTIVE GENERIC	-	3	3	3	9
4	SOFT SKILL OR ABILITY ENHANCEMENT	3	3	-	4	6
5	PROJECT WORK & SUMMER TRAINING OR SKILL ENHAMCEMENT ELECTIVE	-	-	4	-	4
6	COMP VIVA VOCE	-	-	-	-	-
7	VALUE ADDED COURSE ELECTIVES	-	1	-	-	1
	TOTAL CREDITS	24	25	28	28	105

Course Code	Course Title	Nature of Course	Total Credits 24
MM 101C	Fundamentals of Management	Core	3
MM 102C	Organizational Behavior and HRM	Core	3
MM 103C	Marketing Management	Core	3
MM 104C	Finance For Managers	Core	3
MM 105C	MS Office and Google Applications in Management	Core	3
MM 106C	Marketing Research	Core	3
MM 107C	Service Marketing	Core	3
MM 108AE	Personality Development	Ability Enhancement	3

Course Code	Course Title	Nature of Course	Total Credits 25
MM 201C	Advertising and Sales Promotion	Core	3
MM 202C	Sales and Distribution Management	Core	3
MM 203C	Digital Marketing	Core	3
MM 204C	Quantitative Techniques	Core	3
MM 205C	Marketing Analytics - I	Core	3
MM 206C	Consumer Behaviour	Core	3
MM 207AE	Business Communication	Ability Enhancement Elective	3
MM 208EG	Creativity, Innovation and Entrepreneurship OR OR Managerial Economics	Elective Generic (Opt any one)	3
MM209VA	Yoga OR Food and Nutrition OR Time management	Value Added Course Electives(Opt any one)	1

Course Code	Course Title	Nature of Course	Total Credits 29
MM301C	Marketing Strategies	Core	3
MM302C	International Marketing	Core	3
MM303C	Strategic Product Management	Core	3
MM 304C	Business Ethics and Indian Ethos for Management	Skills Enhancement Elective (Opt any one)	4
MM305IP	Summer Internship Project OR International Program	Internship Project	4

Course Code	Course Title	Nature of Course (Opt any four out of five from Elective Discipline Centric)	Total Credits 12
MM306ED	Supply chain Management	Elective Discipline Centric	3
MM307ED	Retail Marketing	Elective Discipline Centric	3
MM308ED	Customer Relationship Management	Elective Discipline Centric	3
MM309ED	Principles of Public Relations	Elective Discipline Centric	3
MM310ED	Green and Sustainable Marketing	Elective Discipline Centric	3

Course Code	Course Title	Nature of Course	Total Credits 28
MM 401C	Business Marketing	Core	3
MM 402C	Rural Marketing	Core	3
MM 403C	Business Development Skills	Core	3
MM 404EG	Advanced IT Applications OR Information System and Applications	Elective Generic(Opt any one)	3
MM 405SE	Major Research Project OR Social Project OR CXCCapstone Project / Advertising Research and Campaign Planning Project	Elective Generic(Opt any one)	4

Course Code	Course Title	Nature of Course (Opt any four out of six from Elective Discipline Centric)	Total Credits 12
MM 406ED	Direct and Event Marketing	Elective Discipline Centric	3
MM 407ED	Visual Merchandizing	Elective Discipline Centric	3
MM 408ED	Contemporary Marketing Management	Elective Discipline Centric	3
MM 409ED	Marketing Audit	Elective Discipline Centric	3
MM 410ED	Corporate Communication	Elective Discipline Centric	3
MM 411ED	Strategic Brand Management	Elective Discipline Centric	3