MASTER OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT)

Program Outcomes of Management Programs

Acquiring and developing management concepts leading to ethical values which ensures effective problem solving abilities, team work and leadership qualities with global perspective.

Upon completion of the MBA (MM) program, students will:

  • Develop and implement integrated marketing strategies and solutions for local and global markets.
  • Apply innovative marketing solutions by integrating knowledge of various cross functional areas of business.
  • Design, conduct, analyze and utilize market research to aid managerial decision making
  • Apply technology to marketing functions in local and global scenario
  • Demonstrate effectively oral and written communication skills

Proposed Curriculum Applicable from the Academic Year 2019-21

Choice Based Credit System

S.N. NATURE OF COURSE SEMESTER WISE CREDITS TOTAL CREDITS
    I SEM II SEM III SEM IV SEM  
1 CORE 21 18 9 9 57
2 ELECTIVES  DISCIPLINE CENTRIC (Opt Four out of Eight courses) - - 12 12 24
3 ELECTIVE GENERIC - 3 - 6 9
4

SOFT SKILL
OR
 ABILITY ENHANCEMENT

3 3 - - 6
5

PROJECT WORK & SUMMER TRAINING
OR
 SKILL ENHAMCEMENT ELECTIVE

- - 4(SIP/IP*) 4(MRP/SP/LP**) - 8
6 VALUE ADDED COURSE ELECTIVES - 1 - - 1
TOTAL CREDITS 24 25 29 27 105

*Summer Internship Project/ International Program

** Major Research Project /Special Project/Live Project


FIRST YEAR

MBA(MM) - FIRST SEMESTER

Course Code Course Title Nature of Course Total Credits 24
MM 101C Fundamentals of Management Core 3
MM 102C Organizational Behaviour Core 3
MM 103C Marketing Management Core 3
MM 104C Accounting For Marketing Managers Core 3
MM 105C IT For Business Management Core 3
MM 106C Statistical Methods For Business Decisions Core 3
MM 107C Business and Marketing Laws Core 3
MM 108AE Business Communication Ability Enhancement 3

MBA(MM) - SECOND SEMESTER

Course Code Course Title Nature of Course Total Credits 25
MM 201C Human Resource Management Core 3
MM 202C Financial Management Core 3
MM 203C E-Business Fundamentals Core 3
MM 204C Quantitative Techniques Core 3
MM 205C Marketing Research Core 3
MM 206C Consumer Behaviour Core 3
MM 207AE Personality Development Ability Enhancement Elective 3
MM 208EG Business Analytics OR Entrepreneurship OR Managerial Economics Elective Generic (Opt any one) 3
MM209VA Yoga OR Food and Nutrition OR Time management Value Added Course Electives(Opt any one) 1

SECOND YEAR

MBA(MM) - THIRD SEMESTER

Course Code Course Title Nature of Course Total Credits 29
MM301C Advertising And Sales Promotion Core 3
MM302C Sales And Distribution Management Core 3
MM303C Digital Marketing Core 3
MM304SE Major Research Project OR Social Project OR Live project Skills Enhancement Elective (Opt any one) 4
MM305IP Summer Internship Project OR International Program Internship Project 4
MM306ED Supply chain Management Elective Discipline Centric 3
MM307ED Customer RelationshipmManagement Elective Discipline Centric 3
MM308ED International Marketing Elective Discipline Centric 3
MM309ED Marketing For Non-Profit Organization Elective Discipline Centric 3
MM310ED Strategic Product Management Elective Discipline Centric 3
MM311ED Pricipales of Public Relations Elective Discipline Centric 3
MM312ED Marketing Strategies Elective Discipline Centric 3
MM313ED Green and Sustainable Marketing Elective Discipline Centric 3

Course Code Course Title Nature of Course Total Credits 24
MM 306ED Supply Chain Management Elective Discipline Centric 3
MM 307ED Customer Relationship Management Elective Discipline Centric 3
MM 308ED Digital Marketing Elective Discipline Centric 3
MM 309ED Corporate Communication Elective Discipline Centric 3
MM 310ED Strategic Product Management Elective Discipline Centric 3
MM 311ED Principles of Public Relations Elective Discipline Centric 3
MM 312ED Marketing Strategies Elective Discipline Centric 3
MM 313ED Green and Sustainable Marketing Elective Discipline Centric 3

MBA(MM) - FOURTH SEMESTER*

Course Code Course Title Nature of Course Total Credits 27
MM 401C Service Marketing Core 3
MM 402C Rural Marketing Core 3
MM 403C Retail Marketingt Core 3
MM 404EG Advanced IT Applications OR
Information System and
Elective Generic(Opt any one) 3
MM 405SE Management by Consciousness OR Kulhad Economy OR Marketing Analytics Elective Generic(Opt any one) 4

MBA (MM) – FOURTH SEMESTER*

Course Code Course Title Nature of Course Total Credits 27
MM 401C Service Marketing Elective Discipline Centric 3
MM 402C Rural Marketing Elective Discipline Centric 3
MM 403C Retail Marketing Elective Discipline Centric 3
MM 4054 Advanced IT Applications OR Information System and Elective Discipline Centric 3
MM 405C Management by Consciousness OR Kulhad Economy OR Marketing Analytics Elective Discipline Centric(Opt any one) 3

MEANING OF CODES

  • FT : Stands for Full-Time
  • PT : Stands for Part-Time
  • C : Stands for Core
  • M: Stands for Marketing Management
  • F: Stands for Financial Management
  • H: Stands for Human Resource Management
  • I: Stands for Information Systems Management
  • P: Stands for Productions and Operations Management
  • MAJ: Stands for Major group
  • MIN: Stands for Minor group