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MASTER OF BUSINESS ADMINISTRATION

(ADVERTISING AND PUBLIC RELATIONS)

Curriculum applicable from the Academic Year 2019-21

Choice Based Credit System

S.N. NATURE OF COURSE SEMESTER WISE CREDITS TOTAL CREDITS
    I SEM II SEM III SEM IV SEM  
1 CORE 21 18 12 9 60
2 ELECTIVES  DISCIPLINE CENTRIC
(Opt any Four out of Eight Courses)		 - - 12 12 24
3 ELECTIVE GENERIC - 3 - 3 6
4

SOFT SKILL
OR
 ABILITY ENHANCEMENT

3 3 - - 6
5

PROJECT WORK & SUMMER TRAINING
OR
 SKILL ENHAMCEMENT

- - 4
(SIP*)		 4
(MRP**/ CPP*)		 8
6 VALUE ADDED COURSE ELECTIVES - 1 - - 1
TOTAL CREDITS 24 25 29 27 105

FIRST YEAR

MBA(APR) - FIRST SEMESTER

Course Code Course Title Nature of Course Total Credits 24
APR 101C Fundamentals of Management Core 3
APR 102C Marketing Management Core 3
APR 103C Principles of Public Relations Core 3
APR 104C Accounting For Managers Core 3
APR 105C Organizational Behaviour  Core 3
APR 106C Statistical Methods for Business Decisions  Core 3
APR 107C IT and e-Business Fundamentals  Core 3
APR 108AE Business Communication   Ability Enhancement 3

MBA(APR) - SECOND SEMESTER

Course Code Course Title Nature of Course Total Credits 24
APR 201C Advertising Management and Campaign Planning    Core 3
APR 202C Computer Graphics     Core 3
APR 203C Human Resource Management   Core 3
APR 204C Quantitative Techniques    Core 3
APR 205C Financial Management  Core 3
APR 206C Marketing Research   Core 3
APR 207AE

Personality Development

Ability Enhancement

 3
APR 208EG

Business Analytics
OR
Business Ethics and Corporate Governance

Elective Generic
(Opt any one)

 3
APR 209VA Yoga OR Food and Nutrition OR Time Management Value Added Courses Electives (Opt any one) 1

SECOND YEAR

MBA(MM) - THIRD SEMESTER

Course Code Course Title Nature of Course Total Credits 29
APR 301C Animations and Multimedia    Core 3
APR 302C Audio-Video Production Technologies   Core 3
APR 303C Creative Writing Core 3
APR 304SE

Major Research Project OR Advertising Research and Campaign Planning Project

Skill Enhancement Elective (Opt any one) 4
APR 305IP Summer Internship Project Internship Project 4
 
Course Code Course Title Nature of Course
(Opt any four out of eight from Elective Discipline Centric) 		Credits 12
APR 306ED Marketing Strategies Elective Discipline Centric 3
APR 307ED Sales and Distribution Management Elective Discipline Centric 3
APR 308ED Marketing Audit Elective Discipline Centric 3
APR 309ED Rural Marketing Elective Discipline Centric 3
APR 310ED Business Marketing Elective Discipline Centric 3
APR 311ED Business and Marketing Law Elective Discipline Centric 3
APR 312ED Digital Marketing Elective Discipline Centric 3
APR 313ED Customer Behavior Elective Discipline Centric 3

MBA(MM) - FOURTH SEMESTER *

Course Code Course Title Nature of Course
(Opt any four out of eight from  Elective Discipline Centric)		 Credits
APR 406ED Strategic Product Management Elective Discipline Centric 3
APR 407ED International Marketing Elective Discipline Centric 3
APR 408ED Strategic Brand Management Elective Discipline Centric 3
APR 409ED Retail Marketing Elective Discipline Centric 3
APR 410ED Corporate Communications Elective Discipline Centric 3
APR 411ED Direct and Event Marketing Elective Discipline Centric 3
APR 412ED Customer Relationship Management Elective Discipline Centric 3
APR 413ED Cases in Advertising and Public Relations Elective Discipline Centric 3

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