Choice Based Credit System
| S.N. | NATURE OF COURSE | SEMESTER WISE CREDITS | TOTAL CREDITS | |||
|---|---|---|---|---|---|---|
| I SEM | II SEM | III SEM | IV SEM | |||
| 1 | CORE | 21 | 18 | 12 | 9 | 60 |
| 2 | ELECTIVES DISCIPLINE CENTRIC | - | - | 12 | 12 | 24 |
| 3 | ELECTIVE GENERIC | - | 3 | - | 3 | 6 |
| 4 |
SOFT SKILL
|
3 | 3 | - | - | 6 |
| 5 |
PROJECT WORK & SUMMER TRAINING
|
- | - | 4 (SIP) |
4 (MRP/ CBIAP) |
8 |
| TOTAL CREDITS | 24 | 24 | 28 | 32 | 104 | |
| Course Code | Course Title | Nature of Course | Total Credits 24 |
|---|---|---|---|
| APR 101C | Fundamentals of Management | Core | 3 |
| APR 102C | Marketing Management | Core | 3 |
| APR 103C | Principles of Public Relations | Core | 3 |
| APR 104C | Accounting For Managers | Core | 3 |
| APR 105C | Organizational Behaviour | Core | 3 |
| APR 106C | Statistical Methods for Business Decisions | Core | 3 |
| APR 107C | IT and e-Business Fundamentals | Core | 3 |
| APR 108AE | Business Communication | Ability Enhancement | 3 |
| Course Code | Course Title | Nature of Course | Total Credits 24 |
|---|---|---|---|
| APR 201C | Advertising Management and Campaign Planning | Core | 3 |
| APR 202C | Computer Graphics | Core | 3 |
| APR 203C | Human Resource Management | Core | 3 |
| APR 204C | Quantitative Techniques | Core | 3 |
| APR 205C | Financial Management | Core | 3 |
| APR 206C | Marketing Research | Core | 3 |
| APR 207AE |
Personality Development |
Ability Enhancement |
3 |
| APR 208EG |
Business Analytics |
Elective Generic
|
3 |
| Course Code | Course Title | Nature of Course | Total Credits 24 | |
|---|---|---|---|---|
| APR 301C | Animations and Multimedia | Core | 3 | |
| APR 302C | Client Servicing and Account Planning | Core | 3 | |
| APR 303C | Consumer Behavior | Core | 3 | |
| APR 304EG | Creative Writing |
Core | 3 | |
| APR 305IP | Summer Internship Project | Internship Project | 4 | |
| Course Code | Course Title | Nature of Course (Opt any four out of eight from Elective Discipline Centric) |
Total Credits | |
| APR 306ED | Marketing Strategies | Elective Discipline Centric | 3 | |
| APR 307ED | Sales and Distribution Management | Elective Discipline Centric | 3 | |
| APR 308ED | Marketing Audit | Elective Discipline Centric | 3 | |
| APR 309ED | Rural Marketing | Elective Discipline Centric | 3 | |
| APR 310ED | Business Marketing | Elective Discipline Centric | 3 | |
| APR 311ED | Business and Marketing Law | Elective Discipline Centric | 3 | |
| APR 312ED | Digital Marketing | Elective Discipline Centric | 3 | |
| APR 313ED | Audio-Video Production Technologies | Elective Discipline Centric | 3 | |
| Course Code | Course Title | Nature of Course | Total Credits 24 |
|---|---|---|---|
| APR 401C | Commercial Designing | Core | 3 |
| APR 402C | Media Planning | Core | 3 |
| APR 403C | Service Marketing | Core | 3 |
| APR 404EG | Entrepreneurship |
Elective Generic (Opt any one) |
3 |
| APR 405SE | Major Research Project |
Skill Enhancement Elective (Opt any one) |
4 |
| Course Code | Course Title | Nature of Course (Opt any four out of eight from Elective Discipline Centric) |
Credits |
|---|---|---|---|
| APR 406ED | Strategic Product Management | Elective Discipline Centric | 3 |
| APR 407ED | International Marketing | Elective Discipline Centric | 3 |
| APR 408ED | Strategic Brand Management | Elective Discipline Centric | 3 |
| APR 409ED | Retail Marketing | Elective Discipline Centric | 3 |
| APR 410ED | Corporate Communications | Elective Discipline Centric | 3 |
| APR 411ED | Direct and Event Marketing | Elective Discipline Centric | 3 |
| APR 412ED | Customer Relationship Management | Elective Discipline Centric | 3 |
| APR 413ED | Cases in Advertising and Public Relations | Elective Discipline Centric | 3 |