:: PIMR ::

MASTER OF BUSINESS ADMINISTRATION

(ADVERTISING AND PUBLIC RELATIONS)

Program Outcomes

Acquiring and developing management concepts leading to ethical values which ensures effective problem solving abilities, team work and leadership qualities with global perspective.

UPON COMPLETION OF THE MBA (APR) PROGRAM, STUDENTS WILL:

Demonstrate proficiency in developing ethical Advertising and PR campaigns in local and global environment.
Demonstrate analytical decision making approach in the field of Advertising and PR.
Demonstrate competencies in oral and written communication.
Display the ability to use latest technology in advertising and public relations campaigns.
Demonstrate skills to conceptualize and manage Advertising and PR enterprises.
Conduct Research in the field of Advertising and Public Relations

Proposed Curriculum applicable from the Academic Year 2019-21

(Choice Based Credit System)

S.N.	NATURE OF COURSE	SEMESTER WISE CREDITS				TOTAL CREDITS
		I SEM	II SEM	III SEM	IV SEM
1	CORE	21	18	09	12	60
2	ELECTIVES DISCIPLINE CENTRIC(Opt any Four out of Eight Courses)	-	-	12	12	24
3	ELECTIVE GENERIC	-	3	-	3	6
4	SOFT SKILL OR ABILITY ENHANCEMENT	3	3	-	-	6
5	PROJECT WORK & SUMMER TRAINING OR SKILL ENHAMCEMENT	-	-	4 (SIP) 4(MRP/CPP*)	-	8
6	VALUE ADDED COURSE ELECTIVES	-	1	-	-	1
	TOTAL CREDITS	24	25	29	27	105

FIRST YEAR

MBA(APR) - FIRST SEMESTER

Course Code	Course Title	Nature of Course	Total Credits 24
APR 101C	Fundamentals of Management	Core	3
APR 102C	Marketing Management	Core	3
APR 103C	Principles of Public Relations	Core	3
APR 104C	Accounting For Managers	Core	3
APR 105C	Organizational Behaviour	Core	3
APR 106C	Statistical Methods for Business Decisions	Core	3
APR 107C	IT and e-Business Fundamentals	Core	3
APR 108AE	Business Communication	Ability Enhancement	3

MBA(APR) - SECOND SEMESTER

Course Code	Course Title	Nature of Course	Total Credits 25
APR 201C	Advertising Management and Campaign Planning	Core	3
APR 202C	Computer Graphics	Core	3
APR 203C	Human Resource Management	Core	3
APR 204C	Quantitative Techniques	Core	3
APR 205C	Financial Management	Core	3
APR 206C	Marketing Research	Core	3
APR 207AE	Personality Development	Ability Enhancement	3
APR 208EG	Business Analytics OR Business Ethics and Corporate Governance	Elective Generic (Opt any one)	3
APR209VA	Yoga ORFood Nutrition OR Time Management	Value Added Courses Electives (Opt any one	1

SECOND YEAR

MBA(APR) - THIRD SEMESTER

Course Code	Course Title	Nature of Course	Total Credits 24
APR 301C	Animations and Multimedia	Core	3
APR 302C	Audio-Video Production Technologies	Core	3
APR 303C	Creative Writing	Core	3
APR 304SE	Major Research Project OR Advertising Research and Campaign Planning Project	Skill Enhancement Elective (Opt any one)	4
APR 305IP	Summer Internship Project	Internship Project	4

Course Code	Course Title	Nature of Course (Opt any four out of eight from Elective Discipline Centric)	Credits 12
APR 306ED	Marketing Strategies	Elective Discipline Centric	3
APR 307ED	Sales and Distribution Management	Elective Discipline Centric	3
APR 308ED	Marketing Audit	Elective Discipline Centric	3
APR 309ED	Rural Marketing	Elective Discipline Centric	3
APR 310ED	Business Marketing	Elective Discipline Centric	3
APR 311ED	Business and Marketing Law	Elective Discipline Centric	3
APR 312ED	Digital Marketing	Elective Discipline Centric	3
APR 313ED	Customer Behaviour	Elective Discipline Centric	3

MBA(MM) - FOURTH SEMESTER

Course Code	Course Title	Nature of Course	Total Credits 27
APR 401C	Commercial Designing	Core	3
APR 402C	Media Planning	Core	3
APR 403C	Service Marketing and Management of Ad Agency	Core	3
APR 404C	Client Servicing and Account Planning	Core	3
APR 405EG	Entrepreneurship OR Marketing Analytics OR Managerial Economics	Elective Generic (Opt any one)	3

Course Code	Course Title	Nature of Course (Opt any four out of eight from Elective Discipline Centric)	Total Credits 12
APR 406ED	Strategic Product Management	Elective Discipline Centric	3
APR 407ED	International Marketing	Elective Discipline Centric	3
APR 408ED	Strategic Brand Managemen	Elective Discipline Centric	3
APR 409ED	Retail Marketing	Elective Discipline Centric	3
APR 410ED	Corporate Communications	Elective Discipline Centric	3
APR 411ED	Direct and Event Marketing	Elective Discipline Centric	3
APR 412ED	Customer Relationship Management	Elective Discipline Centric	3
APR 413ED	Cases in Advertising and Public Relation	Elective Discipline Centric	3

MEANING OF CODES

FT : Stands for Full-Time
PT : Stands for Part-Time
C : Stands for Core
M: Stands for Marketing Management
F: Stands for Financial Management
H: Stands for Human Resource Management
I: Stands for Information Systems Management
P: Stands for Productions and Operations Management
MAJ: Stands for Major group
MIN: Stands for Minor group