MASTER OF BUSINESS ADMINISTRATION

(ADVERTISING AND PUBLIC RELATIONS)


Program Outcomes

Acquiring and developing management concepts leading to ethical values which ensures effective problem solving abilities, team work and leadership qualities with global perspective.


UPON COMPLETION OF THE MBA (APR) PROGRAM, STUDENTS WILL:
  • Demonstrate proficiency in developing ethical Advertising and PR campaigns in local and global environment.
  • Demonstrate analytical decision making approach in the field of Advertising and PR.
  • Demonstrate competencies in oral and written communication.
  • Display the ability to use latest technology in advertising and public relations campaigns.
  • Demonstrate skills to conceptualize and manage Advertising and PR enterprises.
  • Conduct Research in the field of Advertising and Public Relations

Proposed Curriculum applicable from the Academic Year 2019-21

(Choice Based Credit System)

S.N. NATURE OF COURSE SEMESTER WISE CREDITS TOTAL CREDITS
    I SEM II SEM III SEM IV SEM  
1 CORE 21 18 09 12 60
2 ELECTIVES DISCIPLINE CENTRIC(Opt any Four out of Eight Courses) - - 12 12 24
3 ELECTIVE GENERIC - 3 - 3 6
4

SOFT SKILL
OR
 ABILITY ENHANCEMENT

3 3 - - 6
5

PROJECT WORK & SUMMER TRAINING
OR
 SKILL ENHAMCEMENT

- - 4
(SIP*)
4(MRP**/CPP**)
- 8
6 VALUE ADDED COURSE ELECTIVES - 1 - - 1
TOTAL CREDITS 24 25 29 27 105

FIRST YEAR

MBA(APR) - FIRST SEMESTER

Course Code Course Title Nature of Course Total Credits 24
APR 101C Fundamentals of Management Core 3
APR 102C Marketing Management Core 3
APR 103C Principles of Public Relations Core 3
APR 104C Accounting For Managers Core 3
APR 105C Organizational Behaviour  Core 3
APR 106C Statistical Methods for Business Decisions  Core 3
APR 107C IT and e-Business Fundamentals  Core 3
APR 108AE Business Communication   Ability Enhancement 3

MBA(APR) - SECOND SEMESTER

Course Code Course Title Nature of Course Total Credits 25
APR 201C Advertising Management and Campaign Planning    Core 3
APR 202C Computer Graphics     Core 3
APR 203C Human Resource Management   Core 3
APR 204C Quantitative Techniques    Core 3
APR 205C Financial Management  Core 3
APR 206C Marketing Research   Core 3
APR 207AE

Personality Development

Ability Enhancement

3
APR 208EG

Business Analytics
OR
Business Ethics and Corporate Governance

Elective Generic
(Opt any one)

3
APR209VA Yoga
ORFood Nutrition
OR
Time Management
Value Added Courses Electives (Opt any one 1

SECOND YEAR

MBA(APR) - THIRD SEMESTER

Course Code Course Title Nature of Course Total Credits 24
APR 301C Animations and Multimedia    Core 3
APR 302C Audio-Video Production Technologies Core 3
APR 303C Creative Writing Core 3
APR 304SE Major Research Project
OR
Advertising Research and Campaign Planning Project
Skill Enhancement Elective
(Opt any one)
4
APR 305IP Summer Internship Project Internship Project 4
 
Course Code Course Title Nature of Course
(Opt any four out of eight from Elective Discipline Centric)
Credits 12
APR 306ED Marketing Strategies Elective Discipline Centric 3
APR 307ED Sales and Distribution Management Elective Discipline Centric 3
APR 308ED Marketing Audit Elective Discipline Centric 3
APR 309ED Rural Marketing Elective Discipline Centric 3
APR 310ED Business Marketing Elective Discipline Centric 3
APR 311ED Business and Marketing Law Elective Discipline Centric 3
APR 312ED Digital Marketing Elective Discipline Centric 3
APR 313ED Customer Behaviour Elective Discipline Centric 3

MBA(MM) - FOURTH SEMESTER

Course Code Course Title Nature of Course
Total Credits 27
APR 401C Commercial Designing Core 3
APR 402C Media Planning Core 3
APR 403C Service Marketing and Management of Ad Agency Core 3
APR 404C Client Servicing and Account Planning Core 3
APR 405EG Entrepreneurship OR
Marketing Analytics OR
Managerial Economics
Elective Generic
(Opt any one)
3
Course Code Course Title Nature of Course (Opt any four out of eight from Elective Discipline Centric)
Total Credits 12
APR 406ED Strategic Product Management Elective Discipline Centric 3
APR 407ED International Marketing Elective Discipline Centric 3
APR 408ED Strategic Brand Managemen Elective Discipline Centric 3
APR 409ED Retail Marketing Elective Discipline Centric 3
APR 410ED Corporate Communications Elective Discipline Centric 3
APR 411ED Direct and Event Marketing Elective Discipline Centric 3
APR 412ED Customer Relationship Management Elective Discipline Centric 3
APR 413ED Cases in Advertising and Public Relation Elective Discipline Centric 3

MEANING OF CODES

  • FT : Stands for Full-Time
  • PT : Stands for Part-Time
  • C : Stands for Core
  • M: Stands for Marketing Management
  • F: Stands for Financial Management
  • H: Stands for Human Resource Management
  • I: Stands for Information Systems Management
  • P: Stands for Productions and Operations Management
  • MAJ: Stands for Major group
  • MIN: Stands for Minor group