:: PIMR ::

Program Outcomes
Upon completion of the program, students will be able to:

Apply knowledge of management theories and practices to solve business problems.
Demonstrate the use of application software and technology to design ad campaigns and corporate branding elements.
Integrate Advertising and PR with other Promotional tools for solving marketing problems.
Demonstrate ethical behaviour, environmental and social concerns while taking marketing and promotion decisions.
Design Advertising and PR campaigns using the concepts learnt in the course.

(Choice Based Credit System)

S.N.	NATURE OF COURSE	SEMESTER WISE CREDITS				TOTAL CREDITS
		I SEM	II SEM	III SEM	IV SEM
1	CORE	21	18	09	12	60
2	ELECTIVES DISCIPLINE CENTRIC	-	-	12	12	24
3	ELECTIVE GENERIC	-	3	-	3	6
4	SOFT SKILL OR ABILITY ENHANCEMENT	3	3	-	-	6
5	PROJECT WORK & SUMMER TRAINING OR SKILL ENHAMCEMENT	-	-	4 4	-	4 4
6	COMP VIVA VOCE	-
6	VALUE ADDED COURSE ELECTIVES	-	1	-	-	1
	TOTAL CREDITS	24	25	29	27	105

Course Code	Course Title	Nature of Course	Total Credits
APR 101C	Fundamentals of Management	Core	3
APR 102C	Marketing Management	Core	3
APR 103C	Principles of Public Relations	Core	3
APR 104C	Finance for Managers	Core	3
APR 105C	Organizational Behavior and HRM (new)	Core	3
APR 106C	Marketing Research	Core	3
APR 107C	MS Office and Google Applications in Management	Core	3
APR 108AE	Personality Development	Ability Enhancement	3

Course Code	Course Title	Nature of Course	Total Credits 25
APR 201C	Advertising Management and Campaign Planning	Core	3
APR 202C	Computer Graphics	Core	3
APR 203C	Quantitative Techniques	Core	3
APR 204C	Digital Marketing	Core	3
APR 205C	Sales and Distribution Management	Core	3
APR 206C	Marketing Analytics - I	Core	3
APR 207AE	Business Communication	Ability Enhancement	3
APR 208EG	Business Ethics and Corporate Governance ORIntroduction to Psychology	Elective Generic (Opt any one)	3
APR209VA	Yoga ORFood Nutrition OR Time Management	Value Added Courses Electives (Opt any one	1

Course Code	Course Title	Nature of Course	Total Credits
APR 301C	Animations and Multimedia	Core	3
APR 302C	Audio-Video Production Technologies	Core	3
APR 303C	Creative Writing	Core	3
APR 304SE	Major Research Project OR Advertising Research and Campaign Planning Project	Skill Enhancement Elective (Opt any one)	4
APR 305IP	Summer Internship Project OR International Program	Internship Project	4

Course Code	Course Title	Nature of Course (Opt any four out of eight from Elective Discipline Centric)	Credits 12
APR 306ED	Marketing Strategies	Elective Discipline Centric	3
APR 307ED	Rural Marketing	Elective Discipline Centric	3
APR 308ED	Business Marketing	Elective Discipline Centric	3
APR 309ED	Consumer Behavior	Elective Discipline Centric	3
APR 310ED	Cases in Advertising and Public Relations	Elective Discipline Centric	3

Course Code	Course Title	Nature of Course	Total Credits
APR 401C	Commercial Designing	Core	3
APR 402C	Media Planning	Core	3
APR 403C	Service Marketing and Management of Ad Agency	Core	3
APR 404C	Client Servicing and Account Planning	Core	3
APR 405EG	Entrepreneurship OR Managerial Economics	Elective Generic (Opt any one)	3

Course Code	Course Title	Nature of Course	Total Credits
APR 406ED	Strategic Product Management	Elective Discipline Centric	3
APR 407ED	International Marketing	Elective Discipline Centric	3
APR 408ED	Strategic Brand Managemen	Elective Discipline Centric	3
APR 409ED	Retail Marketing	Elective Discipline Centric	3
APR 410ED	Corporate Communications	Elective Discipline Centric	3
APR 411ED	Direct and Event Marketing	Elective Discipline Centric	3
APR 412ED	Customer Relationship Management	Elective Discipline Centric	3