1.Mission

The Bachelor of Arts in Mass Communication at Prestige Institute of Management and Research prepares students to work in twenty-first century media. Graduates will be proficient in areas ranging from media ethics, media policy, to writing for advertisement, public relation, print media, online media, electronic media and production skills. They will be committed to providing the public with media content that meets local and regional needs and is global in outlook and standard.

2.Programme Outcome

BA(MC) at PIMR prepare graduates who will:

• Posses sophisticated communication skills, in Hindi and English, and hone their ability to write, present, comprehend and comment upon news coverage.
• Understand the working of advertising, public relation, electronic media, print media and social responsibility of media industries.
• Be proficient in contexts related to the new media.
• Understand the theoretical and practical elements of journalism.
• Relate media theory and practice to fields such as politics, economics, law, business, information science and liberal arts.
• Recognize the role of media as an element of individual and global cultures, with particular emphasis on respect for diversity related to race, gender, religion, ethnicity, and other personal characteristics and orientations.

3.Learning Outcomes

Students graduating from PIMR will be able to:

• Identify and administer various media platform to communicate with diverse audiences about a wide range of topics.
• Analyze the complexities of information gathering, evaluate the credibility of sources and ensure the highest possible reliability of information provided to the public.
• Demonstrate proficiency in production aesthetics, particularly in using digital media platforms, to provide various forms of media content to the public.
• Determine and analyze elements of communication theory, including the societal responsibilities and professional practices of news, public relation, advertising, electronic media, online media and other media;
• Identify various facets of issues, think independently and critically, and make informed judgments;

4.Opportunities

Mass communication is a vast field covering many areas under it. Some of the areas for the employment are discussed under the following headings.

• PRINT JOURNALISM:

In short, journalism is collecting and editing of news for presentation through media. Print journalism has been one of the oldest forms of journalism. Newspapers and magazines, big or small have always been major source of news and information throughout the world and millions of readers go through them daily. Over the years, print journalism has witnessed major transformation; the simple reporting of yesterday has taken a shape of highly specialized and professional field owing to competition and other factors. The newspapers and magazines today cover a wide range of specialized sections like political events, business news, leisure, cinema, sports, career, health and so many other subjects, which demands for professionally qualified journalists. Given the variety of subjects to choose from, one can look forward to a field of his interest and pursue several available courses in that direction.

• ELECTRONIC MEDIA:

Introduction of electronic communication especially through broadcasting has affected the lifestyles and thoughts of masses. Communication mediums like television, radio, audio, video etc. has made possible news, entertainment, information, education related subjects reach the very far and wide places. It has to an extent sidelined other forms of communication. With the growing network of TV, satellite communication, cable services, radio stations, etc., the future of this industry seems bright. Electronic journalism offers to professionally qualified aspirants opportunities in a number of fields. Some of these are direction, production, camera, graphics, editing, sound, programme research, script writing etc.

• ONLINE MEDIA:

When we talk of online media today, there is no dearth of available professional career options. Although, it is not all that easy to taste success in one of the most competitive and sought after fields, but definitely for someone sanguine and determined, it can be quite rewarding. Online media have earned recognition and fascination of masses. There are so many different groups of people associated with the so-called online media and one has a variety to choose from the available options like content writer, web analyst, web designer, web developer etc. The rapidly growing online media and its certain future have led to various institutes offering highly professional courses. One definitely finds it useful to pursue these courses in order to hone their skills and make themselves better to compete with the best in the industry.

• ADVERTISING:

Advertising is brand building process of a product, idea, thought or a service, through effective mediums of communication. From newspapers, magazines, posters, signboards, bills to the commercials on radio, television and even Internet, advertising has come a long way. Business organizations, political organizations, social organizations, all find it important to advertise in order to influence public opinion. Since advertising is a service industry, the reputation of the ad agency depends on the effective work being done and campaign released from time to time. This makes the job even more challenging. With the advent of the multinational companies, more and more Indian agencies are tying up with the foreign agencies to pitch for international clients, which is clearly indicative of high growth in coming years in this industry.

• PUBLIC RELATIONS:

Once, the simple operation of publicity today has emerged as an important management function. Public Relations, as the name suggests, is used to generate and portray, positive image of an organization by various means. Business houses, schools, universities, hospitals, government institutions, etc. engage public relations personnel and agencies to cast and present their image, objectives and policies in the best possible light. For somebody to become a successful public relation consultant, it is imperative to have a liking to meet people along with excellent communication skills, ability to interact with, convince people, and build a rapport is important. The other traits should be, quick decision making abilities and good organizational skills.

5.Subject Covered in B.A. (Hons) Mass Communication

6.Specialization

The graduates from PIMR can opt for specialization in Master of Mass Communication offered by PIMR in following field Print Media, Electronic Media, Advertising and Corporate Communication.