MBA (Marketing Management)
Course Duration
2 Years
Semester
4
About the Program
MBA (Marketing Management) is a specialized program in Marketing which provides foundational training in broad business and management disciplines and specialist training in Marketing. The program provides the opportunity for deeper expertise in the field of Marketing and Sales. The Program is designed with an aim to provide the functional knowledge and expertise in the marketing and sales domain will be more relevant in most job roles. This program is aimed at creating and training marketing professionals to play leadership roles in the domain of marketing, sales and customer services across various sectors of the economy. The breadth and depth of the marketing learning is the key differentiator between an MBA (Marketing Management) specialized program and any other typical MBA program.
Program Educational Objectives & Program Outcomes:
LG1. Create awareness of the global business environment for effective decision-making
LO1.1: Develop sensitivity towards self, environment, and society
LO1.2: Analyze organizational environment, culture, and its impact on decision making
Program educational objectives (PEO) of the program are the statements that describe what
the graduates are expected to perform and achieve during the first few years after graduation.
These statements are carefully aligned with the vision and mission of PIMR. As per certain
International Accreditation Standards they are also termed as Learning Goals (LG) as both
learning goals and PEOs are aligned with the mission of the institute.
PEO1: Create awareness of the global business environment for effective decision-making
PEO2: Acquire skills to effectively communicate with stakeholders
PEO3: Integrate different functional areas of management through new-age skills
PEO4: Demonstrate ethical practices in business and society.
Program Outcomes/ Learning Objectives: Program outcomes are narrower statements that
describe what students are expected to be able to do by the time of graduation. As per the
International Accreditation Standards they are also termed as Learning Objectives (LO). All
the courses are aligned with these program outcomes.
PO1: Develop sensitivity towards self, organization, environment, and society and analyse
their impact on decision-making.
PO2: Demonstrate cross-cultural communication, behavioural skills and professional etiquette.
PO3: Infer the nuances of Marketing and its interconnectedness with other functional areas.
PO4: Demonstrate problem-solving and analytical skills.
PO5: Developing technical skills for decision-making.
PO6: Apply principles of ethics, integrity, empathy and consistency.
Foundation Course
Students getting admission in two-years MBA program comes from varied backgrounds such as Arts, Engineering, Science, and Commerce etc. In order to bring them to same level, the Institute exposes them to fundamental courses such as Accounting, Economics, Business Communication, Statistics etc. before they embark their journey to two-year MBA Program.
Course Structure
Foundation Course
| S.No. | Subjects Name | Credits |
|---|---|---|
| Foundation Cours | ||
| 1. | Analysis through Spreadsheets | 3 |
| 2. | Financial Accounting | 3 |
| 3. | Quantitative Methods I | 2 |
| 4. | Fundamentals of Management | 1.5 |
| 5. | PG Lab | 1.5 |
| Total Credits | 11 | |
Semester - I
| S.No. | Subjects Name | Credits |
|---|---|---|
| Semester - I |
||
| 1. | Microeconomics | 3 |
| 2. | Business Communication I | 1.5 |
| 3. | Design Thinking | 1.5 |
| 4. | Organizational Behaviour | 3 |
| 5. | Quantitative Methods II | 2 |
| 6. | Marketing Management | 3 |
| 7. | Digital Marketing – I | 3 |
| 8. | Financial Analysis | 1.5 |
| 9. | Trending Technology | 1.5 |
| 10. | Master Yourself (Workshop) | 1 |
| Total Credits | 21 | |
Semester - II
| S.No. | Subjects Name | Credits |
|---|---|---|
| Semester - II |
||
| 1. | Sales and Distribution Management | 3 |
| 2. | Consumer Behavior | 3 |
| 3. | Retail Marketing | 3 |
| 4. | Marketing Research | 3 |
| 5. | Macroeconomics | 3 |
| 6. | Human Resource Management | 3 |
| 7. | Business Communication – II | 1.5 |
| 8. | Business Etiquette | 1.5 |
| 9. | Operations Management | 3 |
| 10. | Financial Management | 3 |
| 11. | Learning Management through Practice (LMP) | 2 |
| Total Credits | 29 | |
Semester - III
| S.No. | Subjects Name | Credits |
|---|---|---|
| Semester - III |
||
| 1. | Summer Internship Project | 3 |
| 2. | Social Project | 3 |
| 3. | Project Management | 3 |
| (Select any 6 Courses (18 Credits) from the following) | 18 | |
| 4. | Strategic Product Management | 3 |
| 5. | Rural Marketing | 3 |
| 6. | Global Marketing | 3 |
| 7. | Green and Sustainable Marketing | 3 |
| 8. | Advertising Management | 3 |
| 9. | Digital Marketing – II | 3 |
| 10. | Principles of Public Relations | 3 |
| 11. | Marketing Analytics | 3 |
| 12. | Data Visualization using Tableau | 3 |
| Total Credits | 27 | |
Semester - IV
| S.No. | Subjects Name | Credits |
|---|---|---|
| Semester - IV |
||
| 1. | Capstone Project/Major Research Project | 3 |
| 2. | Strategic Management | 3 |
| (Select any 6 Course (18 Credits) from the following) | 18 | |
| 3. | Service Marketing | 3 |
| 4. | Business-to-Business Marketing | 3 |
| 5. | Marketing Strategies | 3 |
| 6. | Strategic Brand Management | 3 |
| 7. | Direct and Event Marketing | 3 |
| 8. | Customer Relationship Management | 3 |
| 9. | Marketing Audit | 3 |
| 10. | Business Intelligence through Power BI | 3 |
| 11. | IbizSim | 3 |
| Total Credits | 24 | |
| Overall total credits for MBA (MM) | 112 | |
| S.No. | Subjects Name | Credits |
|---|---|---|
| Foundation Cours | ||
| 1. | Analysis through Spreadsheets | 3 |
| 2. | Financial Accounting | 3 |
| 3. | Quantitative Methods I | 2 |
| 4. | Fundamentals of Management | 1.5 |
| 5. | PG Lab | 1.5 |
| Total Credits | 11 | |
| Semester - I |
||
| 1. | Microeconomics | 3 |
| 2. | Business Communication I | 1.5 |
| 3. | Design Thinking | 1.5 |
| 4. | Organizational Behaviour | 3 |
| 5. | Quantitative Methods II | 2 |
| 6. | Marketing Management | 3 |
| 7. | Digital Marketing – I | 3 |
| 8. | Financial Analysis | 1.5 |
| 9. | Trending Technology | 1.5 |
| 10. | Master Yourself (Workshop) | 1 |
| Total Credits | 21 | |
| Semester - II |
||
| 1. | Sales and Distribution Management | 3 |
| 2. | Consumer Behavior | 3 |
| 3. | Retail Marketing | 3 |
| 4. | Marketing Research | 3 |
| 5. | Macroeconomics | 3 |
| 6. | Human Resource Management | 3 |
| 7. | Business Communication – II | 1.5 |
| 8. | Business Etiquette | 1.5 |
| 9. | Operations Management | 3 |
| 10. | Financial Management | 3 |
| 11. | Learning Management through Practice (LMP) | 2 |
| Total Credits | 29 | |
| Semester - III |
||
| 1. | Summer Internship Project | 3 |
| 2. | Social Project | 3 |
| 3. | Project Management | 3 |
| (Select any 6 Courses (18 Credits) from the following) | 18 | |
| 4. | Strategic Product Management | 3 |
| 5. | Rural Marketing | 3 |
| 6. | Global Marketing | 3 |
| 7. | Green and Sustainable Marketing | 3 |
| 8. | Advertising Management | 3 |
| 9. | Digital Marketing – II | 3 |
| 10. | Principles of Public Relations | 3 |
| 11. | Marketing Analytics | 3 |
| 12. | Data Visualization using Tableau | 3 |
| Total Credits | 27 | |
| Semester - IV |
||
| 1. | Capstone Project/Major Research Project | 3 |
| 2. | Strategic Management | 3 |
| (Select any 6 Course (18 Credits) from the following) | 18 | |
| 3. | Service Marketing | 3 |
| 4. | Business-to-Business Marketing | 3 |
| 5. | Marketing Strategies | 3 |
| 6. | Strategic Brand Management | 3 |
| 7. | Direct and Event Marketing | 3 |
| 8. | Customer Relationship Management | 3 |
| 9. | Marketing Audit | 3 |
| 10. | Business Intelligence through Power BI | 3 |
| 11. | IbizSim | 3 |
| Total Credits | 24 | |
| Overall total credits for MBA (MM) | 112 | |
Eligibility Criteria
Graduation in any stream with minimum 50% marks, (45% in case of SC, ST and OBC, excluding Creamy layer category of Madhya Pradesh) in aggregate of any UGC/AICTE approved Indian University or from a foreign University recognized by Association of Indian Universities (AIU) or Institute recognized by the concerned University as equivalent thereto. The Bachelor’s degree must be a minimum three years duration after passing Higher Secondary (10+2) examination of (10+2) system or equivalent.
Admission Procedure
Admission in all MBA Programs is done by Directorate of Technical Education (DTE), Bhopal as per DTE norms. Please visit the following portal of DTE for more detail:  http://dte.mponline.gov.in/
Faculties
Testimony
It’s been 11 years since I graduated from PIMR, Being from Engineering background, everything about management and strategic thinking I learnt here in the campus, faculties played a pivotal role in shaping me into who I am today. I am sure this institution will continue doing great stuff and help young managers achieve their dreams.
Abhishek Saxena
- Sales Operations Manager - West Bengal Britannia Industries Ltd
- MBA Marketing Management 2007-2009
It’s been 17 years since I graduated from PIMR, Indore. I would like to thank PIMR for being supportive and helping me throughout to develop my personality, thereby making me what I am today. I wish this institution goes on doing great stuff and help students achieve their dreams.
Atul Jain
- CSB Bank Ltd. - Executive Vice President
- MBA FT Marketing 2004-2006
To be the student of first batch of MBA (Full Time), the excitement and bonding was tremendous. The institute hired best faculty and offered us lots of learning opportunities including external faculty for evening lectures and OJTs with numerous industry visits. The list is long and helped a lot in self-development as a true management professional. Being one of the Placement Coordinators, I learnt a lot of network skills, which are now boon to my successful sales and marketing career.
Fortunate to be a Prestigeian!
Sandesh Jain
- Sr. General Manager (Exports) BKT tyres Ltd.
- MBA FT Marketing 1994-1996
“Life” at PIMR is always reminisced as a complete makeover in my personality. I went in to gain knowledge and degree, I graduated with much more. “Life” at PIMR helped me build my Character, Attitude & overall Persona, which are key to success professionally and personally.
I stress on “Life”, because at PIMR, we “Lived”….the warm-hearted Promoters, dynamic Director/ Professors, ever-energetic Peers…..as family…..holistically…..forming some really beautiful bonds for a lifetime. PIMR provides a perfect bridge from student life to corporate world, with relevant knowledge, skills & tools to maximize one’s potential and become a leader.
Chirag Sukhadia
- Chief Enterprise Data Analytics Officer (CEDAO) Indosat Ooredeoo Hutchison, Indonesia
- MBA FT Marketing 1994-1996
PIMR has an impeccable reputation in inculcating ethics and value system. Centre for holistic learning and innovative practices. Nurturing latent potential to develop future leaders. An Alma Mater to be proud of.
Akhilesh Singh Gusain
- Head Business intelligence and Strategies Sahara Next
- MBA FT Marketing 1994-1996
It is like going down the memory lane and refreshing some great moments of my college life at PIMR. The warmth and passion of the founder Shri NN Jain Sir was the reason behind the success of the institute and the students. Right from infrastructure to faculty to any academic requirements, all were chosen and provided in the best way. The commitment to provide quality education and an environment of learning was phenomenon and we are reaping the benefits in our professional domain. One distinctive feature which I enjoyed the most and helped me learn and excel was the openness and accessibility to all resources of the college, especially the faculty members were very welcoming and friendly to a great extent for all our academic requests.The vision to make it an institute of excellence was always there which was reflected since beginning, and it’s very apropos to say here that “ A small step is a giant leap” .I am fortunate to have graduated from PIMR and owe all my success so far to the institute.
Piyush Bichpuria
- GA-Head, Aavantika Gas Ltd.
- MBA FT Marketing 1994-1996
The milestone of my education at PIMR has greatly helped me in India, United States and Canada. My engagement for my MBA Part Time course, became a part of me for my endeavours in different continents.
Harish Wadhwani
- Technical director/Associate-Land Development GHD, Canada
- MBA (Part Time) Marketing 1994-1997