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Articles
Convergence of GDP Per Capita in Asean Countries Rupal Chowdhary, Shubhangi Jore, Raksha Thakur, Kalpana Agrawal and Vishal Geete
Development of Emotional Labour Scale in Indian Context Niharika Gaan
Impact of Occupational role Stress in Stress Management amongst Public and Private Sector Executives Ruchi Singh and Anjali Srivastava
Measuring the Satisfaction of Foreign Tourists: A Study in Mahabalipuram and Kanchipuram Cities of Tamilnadu R. Satish and G. Dileep
TPM Effectiveness: An Operational Study Rajeev K Shukla and Ajit Upadhyaya
Communication
Effectiveness of Activity based Learning in Management Education: A Study of Management Institutes in Gurgaon DistrictNeelam Jain and Vijay Rathee
Efficiency of Private Sector Life Insurance Companies in India - An Application of Data Envelopment AnalysisRachana Tejani
Purchase Decision Involvement: A Study of Edible Oils Pragya Keshari and Narendra Kumar
Case Studies
  • A Journey of Aman Palace
  • Astute: Value Beyond Time
  • Chasing Prices and Not Volumes
  • Dancing to a New Tune: A Case Study of MPSE
  • Ok Bank – The Road Ahead
  • Retail Asset Centre: Marketing Ethical Values
  • Sweat Tale of Sweet Taste
Book Reviews
  • Compensation (VIII Ed.) (Milkovich, George and Jerry Newman) Rajesh Jangalwa and Vinod Mishra
  • Elements of Mercantile Law (N.D. Kapoor) Amrita Thakre
  • Human Resource Development (Naga Raju Battu) Richa Chaudhary and Santosh Rangnekar
  • Indian Financial System (H.R. Machiraju) Dr. Kapil Arora
  • Industrial Relations and Labour Laws (P. C. Tripathi; C. B. Gupta and N.D. Kapoor) Dr. Anukool M. Hyde
  • Knowledge Management (Thomas Erickson) Aruna B. Bhat and Dr. Santosh Rangnekar
Index Ofarticles
  • Based on PIMR Library
Articles
CONVERGENCE OF GDP PER CAPITA IN ASEAN COUNTRIES
Rupal Chowdhary*, Shubhangi Jore*, Raksha Thakur*, Kalpana Agrawal* and Vishal Geete**
Economists have long debated whether different countries and regions within countries are converging over time in terms of per capita income. In the last decade the convergence debate captured the attention of macroeconomic theories and econometricians. The increasing diversity of average growth rates and income levels across countries has generated a large literature on testing the income convergence hypothesis. Most countries in South-East Asia, have experienced substantial economic growth, with the pace of growth having varied substantially across countries. In this paper, test of convergence was applied to determine if there is a convergence club for ASEAN-9 countries and whether, the catching up hypothesis which stated that the lagging country, with low initial income and productivity levels, will tend to grow more rapidly by copying the technology of the leader country, without having to bear the associated costs of research and development. The finding of β and σ convergence in the study suggests that ASEAN countries are converging towards common GDP per capita steadily but slowly. However, while convergence has occurred, the speed at which the initially poor countries are catching up with the initially rich countries is slow.

*Faculty Member, Prestige Institute of Management and Research, Indore
** Faculty Member, Acropolis Institute of Management and Technology, Indore

Development of Emotional Labour Scale in Indian Context
Niharika Gaan
This paper reports the development and validation of Emotional Labor Scale (ELS) as tested on samples of 491 respondents from B-Schools of India. The ELS is a 12-item self reporting questionnaire that measures four facets of Emotional Labor (EL) in the work place, which includes emotional display, deep acting, surface acting and automatic regulation. Estimates of internal consistency for the subscales range from 0.67 to 0.89. Exploratory factor analysis results provide support to the four facets of ELS. Evidence is also provided for convergent and discriminant validity of ELS.
Impact of Occupational Role Stress in Stress Management amongst Public and Private Sector Executives
Ruchi Singh* and Anjali Srivastava **
Stress management is based on the idea that stress is not a direct response to a stressor. Peoples resources and their ability to cope, mediate the stress response and are amenable to change, affects control of stress. In today's scenario we can observe more and more people having role stress. The increasing competition, bureaucracy micro task specialization work setting and technological innovation tends to generate a feeling of powerlessness and helplessness. The investigators have attempted to study the impact of role stress on high and low stress management amongst public and private sector executives. For this purpose a sample of 200 high stress management male executive and 200 low stress management male executive (N = 400) out of which 100 executive from public sector and 100 executives from private sector were selected from Lucknow by administering Singh & Srivastava (1994) Stress Management Scale. The occupational role stress scale developed by Pareek (1983) was administered to the total sample. It was hypothesized that there would be a significant relationship between role stress and stress management amongst public and private sector executives. Further more there would be a significant difference between the role stress mean of public and private sector executives that are private sector executive will report higher role stress on subscale in comparison to their counter parts. The result supported these hypothesized relationship and are discussed at length in this paper.

*Lecturer, Department of Management Studies, National P.G. College, Lucknow (U.P.)
** Professor, Department of Psychology, A.P.S.

Measuring the Satisfaction of Foreign Tourists: A Study in Mahabalipuram and Kanchipuram Cities of Tamilnadu
R.Satish* and G. Dileep**
This paper highlights about HOLSAT Model which argues that the measurement of different attributes of tourist satisfaction can be categorized into 5 broad dimensions. It is called “FIVE As”, viz. (1) attractions (2) activities (3) accessibility (4) accommodation, and (5) amenity. The major strength of this model is that it utilizes and modifies the previous work in the areas of tourist satisfaction to develop a credible research instrument. The present study uses this Model in the measurement of satisfaction level of tourist traveling to the Mahabalipuram and Kanchipuram region of Tamilnadu. The present study was conducted with the objectives to measure the satisfaction level of foreign tourists visiting Mahabalipuram and Kanchipuram; to compare the level of satisfaction of foreign tourists visiting these places; and to identify the determinants that contributes to the tourist satisfaction by employing the HOLSAT Model. Suitable Statistical tools were applied and the study revealed key areas sought by the tourists that will be helpful for promoting Mahabalipuram and Kanchipuram regions of Tamilnadu as the tourist’s destination. It provides relevant input for the development of Tamilnadu tourism.

*Associate Professor-MBA, SRR Engineering College, 147 NGGO Nagar Chengalpattu-603001
**Professor and Head, SRR Engineering College Tamilnadu

TPM Effectiveness: An Operational Study
Rajeev K Shukla* and Ajit Upadhyaya**
Making optimum use of the available resources and opportunities as well as acquiring a competitive edge has become the guiding mantra of the globalized business operations. This scenario has necessitated bench marking of operations with global best practices. It can be achieved by adapting a time-tested philosophy, called Total Productive Maintenance (TPM). TPM is a philosophy, which brings results when practiced. It achieves the optimum use of resources and obtains best results. It is more than just a 'tool'. It is a holistic productivity improvement system that drives the entire factory and work force. A dynamic, profit oriented approach for plant and equipment management, Total Productive Maintenance (TPM) combines the principles of preventive and predictive maintenance with management strategies, that increase profitability and return on assets through employees participation. TPM, is a quality focused approach for asset management. In the present study, effectiveness of TPM implementation was analyzed with the case of PepsiCo India Holding Private Ltd. (Frito-Lay Division), Channo Plant. Productivity enhancement, Quality improvement, Cost control, Delivery in time, Safety and mora1e in operational system were considered as parameters for analyzing effectiveness of TPM implementation. Hypotheses was formulated by considering these parameters of TPM effectiveness. Benchmark values of these parameters provided basis for analysis. Findings of the study highlights on the opportunities to improve effectiveness of TPM implementation by drawing due consideration towards critical dimensions of effectiveness parameters. Key words: Total Productive Maintenance (TPM), Overall Equipment Effectiveness (OEE), Quality Control, Benchmarking.

*Professor, Shri Vaishnav Institute of Technology and Science, Indore
**Reader, Prestige Institute of Management and Research, Indore

Communication
Effectiveness of Activity based Learning in Management Education: A Study of Management Institutes in Gurgaon District
Neelam Jain* and Vijay Rathee**
Recent examination of practice and literature indicates a growing sophistication in the way that work-based learning/ activity based learning (ABL) is being theorised and facilitated in higher education, with its gradual emergence as a distinct field of practice and study supported by relevant pedagogies and concepts of curriculum. However, universities are beginning to engage with these issues at a deeper level than that suggested by simple notions of employer engagement and skills development, and the evidence indicates that well-designed work-based programmes are both effective and robust. The present study is undertaken to identify the impact of two important ABL methods namely, case study and group discussion on the students and faculty members of management institutes.

*Professor, Institute of Management Studies and Research, M.D. University, Rohtak
**Lecturer, Institute of Law and Management Studies, Sector 40, Gurgaon

Efficiency of Private Sector Life Insurance Companies in India - An Application of Data Envelopment Analysis
Rachana Tejani*
In the year 2011, there were 24 general insurance companies and 23 life insurance companies operating in India. The insurance sector was a growing swiftly at a rate of 15-20 percent. Data envelopment analysis (DEA) technique provides an excellent way of analyzing the efficiency of insurance industry. This paper describes the life insurance industry in India followed with the meaning and utility of data envelopment analysis. It analyses the efficiency of the selected private sector life insurance companies in India followed with the discussion of analysis and conclusion drawn on the basis of the same. Fourteen private sector life insurance companies are analyzed over a period of 5 years ranging 2005-2010. Further, Mann-Whitney U test is used to examine the effect of size, market share and integration with bank network on the efficiency of the insurance companies.

*Research Scholar, Singhania University

PURCHASE DECISION INVOLVEMENT: A STUDY OF EDIBLE OILS
Pragya Keshari* and Narendra Kumar**
The concept of purchase-decision involvement has been linked to various consumer behavior and marketing constructs and has been used by marketers to segment the market. Actually, the scope for the marketer to effectively influence the consumer decision-making process depends upon two major considerations, the kind of decision making involved and the level of involvement in the purchase-decision task. The level of involvement can be used by marketers to segment the consumers into low, moderate, and high involvement groups which can be targeted with different promotional strategies. If a consumer is highly involved in a purchase decision, he will choose the brand carefully and repeatedly. On the other hand, a consumer with less involvement in the purchase-decision task, tend to be less loyal to the brand and may ignore the advertising messages. The present paper is an attempt to measure the level of involvement in the purchase-decision of edible oils. The impact of gender has also been studied on the purchase-decision involvement of edible oils. The data were collected from male and female respondents of Indore city, using Purchase-decision Involvement Scale designed by Mittal in 1989. The data was analyzed using mean score and z-test. The findings of the study have been discussed in the paper.

*Assistant Professor, Prestige Institute of Management and Research, Indore
** Alumnus, Prestige Institute of Management and Research, Indore.

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