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Joining Date

Nov 18, 2020

Experience

Industry: 1.5 Year
Academic: 11 Years

Dr. Amrita Baid More

Assistant Professor

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Management

Dr. Amrita Baid has attended many National and International Conferences where she has presented research papers in marketing. He has more than 20 research papers, book chapters, and case studies to her credit in peer-reviewed, UGC, SCOPUS, and IEEE journals.
Dr. More has co-authored a book on English following the RGPV syllabus which was published by Gate Academy Publications, Bhilai. She is also a part of the editorial review board and a reviewer for the World Wide Journal of Research and the International Journal of Indian Culture and Business Management, Inderscience Submissions. She has also acted as a Part of the team for the Skills Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP) project of the Ministry of Skill Development & Entrepreneurship at the Indian Institute of Management, Indore.
Her research interests include Marketing Strategies, Service Marketing, and Customer Communication.

Subjects

  • Service Marketing
  • Retail Management
  • Business Communication
  • Fundamentals of
  • Management
  • Digital Marketing
  • Strategic Management
  • Marketing Management
  • Marketing Research
  • Consumer Behaviour
  • Ph.D. in Management
  • Master’s Degree in Management
  • Master’s Degree in English Literature
  • Bachelor’s Degree in Commerce
  • Bachelor’s Degree in Education

More, A. B. (Feb 2023). Impact on consumer strategy planning: Consumer behavior and business performance Model. Manager – The British Journal of Administrative Management.

More, A. B. (Jan-March 2023). Impact of artificial intelligence on a customer experiencing Enhancement. Journal of Management and Entrepreneurship.

Pallathadka, H., Poddar, A., Soto, R. M. H., Cavaliere, L. P. L., More, A. B., Regin, R. (2021). Production planning and scheduling of mediating effect of electronic applications. 2021 7th International Conference on Advanced Computing and Communication Systems (ICACCS), 1, 1994–1998.

More, A. B. (April 2021). Entrepreneurship development in agribusiness enterprises A study of the Indore region of Madhya Pradesh state of India. Wesleyan Journal of Research, 14(14).

More, A. B. (2021). Effect of the second wave of COVID-19 on customer behavior: Will old habits come back or Die? Turkish Online Journal of Qualitative Inquiry.

Krishnabhaskarmangalasserri P S Venkateswaran Rameshwaran, Amrita More and Suman Rajan. (2021). The impact of brand counterfeiting on consumer behavior in the fashion sector. Turkish Journal of Physiotherapy and Rehabilitation, Published by Turkish Journal of Physiotherapy and Rehabilitation, 32(3), 19831–19847.