• PRESTIGE

    ALWAYS AHEAD
  • PRESTIGE

    MOST HAPPENING CAMPUS
  • PRESTIGE

    MENTORING FUTURE LEADERS
  • PRESTIGE

    WE MAKE WINNERS
  • PRESTIGE

    WATCH WHERE WE GO
 
Choice Based Credit System
S.N. NATURE OF COURSE SEMESTER WISE CREDITS TOTAL CREDITS
    I SEM II SEM III SEM IV SEM  
1 CORE 21 18 9 9 57
2 ELECTIVES  DISCIPLINE CENTRIC - - 12 12 24
3 ELECTIVE GENERIC - 3 3 3 9
4

SOFT SKILL
OR
 ABILITY ENHANCEMENT

3 3 - - 6
5

PROJECT WORK & SUMMER TRAINING
OR
 SKILL ENHAMCEMENT

- - 4
(SIP)
4(MRP)

(MRP/

CBIAP)
8
TOTAL CREDITS 24 24 28 28 104

FIRST YEAR
MBA(MM) - FIRST SEMESTER
Course Code Course Title Nature of Course Total Credits 24
MM 101C Fundamentals of Management    Core 3
MM 102C Organizational Behaviour    Core 3
MM 103C Marketing Management    Core 3
MM 104C Accounting For Marketing Managers    Core 3
MM 105C IT For Business Management   Core 3
MM 106C Statistical Methods For Business Decisions  Core 3
MM 107C Retail Marketing   Core 3
MM 108AE Business Communication    Ability Enhancement 3

MBA(MM) - SECOND SEMESTER
Course Code Course Title Nature of Course Total Credits 24
MM 201C Human Resource Management     Core 3
MM 202C Financial Management     Core 3
MM 203C E-Business Fundamentals    Core 3
MM 204C Quantitative Techniques     Core 3
MM 205C Marketing Research   Core 3
MM 206C Consumer Behaviour   Core 3
MM 207AE

Personality Development

Ability Enhancement

3
MM 208EG

Business Analytics
OR
Entrepreneurship
OR
Managerial Economics

Elective Generic
(Opt any one)

3

SECOND YEAR
MBA(MM) - THIRD SEMESTER
Course Code Course Title Nature of Course Total Credits 28
MM 301C Advertising And Sales Promotion   Core 3
MM 302C Sales And Distribution Management   Core 3
MM 303C Digital Marketing Core 3
MM 304EG

Management by Consciousness
OR
Kulhad Economy
OR
International Program

Elective Generic (Opt any one) (Opt any one) 3
MM 305IP Summer Internship Project Internship Project 4
 
Course Code Course Title Nature of Course
(Opt any four out of eight from Elective Discipline Centric)
Total Credits
MM 306ED Supply Chain Management Elective Discipline Centric 3
MM 307ED Customer Relationship Management Elective Discipline Centric 3
MM 308ED Digital Marketing Elective Discipline Centric 3
MM 309ED Corporate Communication Elective Discipline Centric 3
MM 310ED Strategic Product Management Elective Discipline Centric 3
MM 311ED Principles of Public Relations Elective Discipline Centric 3
MM 312ED Marketing Strategies Elective Discipline Centric 3
MM 313ED Green and Sustainable Marketing Elective Discipline Centric 3

MBA(MM) - FOURTH SEMESTER
Course Code Course Title Nature of Course Total Credits 24
MM 401C Service Marketing  Core 3
MM 402C Business Marketing   Core 3
MM 403C Strategic Brand Management Core 3
MM 404EG

Enterprise IT Solutions
OR
 Information System And Applications

Elective Generic
(Opt any one)
3
MM 405SE

Major Research Project
OR
Business Ethics and Corporate Governance

Skill Enhancement Elective 4

MBA (MM) – FOURTH SEMESTER
Course Code Course Title Nature of Course
(Opt any four out of eight from  Elective Discipline Centric)
Credits
MM 406ED Direct And Event Marketing Elective Discipline Centric 3
MM 407ED Rural Marketing Elective Discipline Centric 3
MM 408ED Marketing Decisions Elective Discipline Centric 3
MM 409ED Contemporary Marketing Management Elective Discipline Centric 3
MM 410ED Marketing Audit Elective Discipline Centric 3
MM 411ED Emerging Marketing Concepts Elective Discipline Centric 3
MM 412ED Marketing For Non-Profit Organization Elective Discipline Centric 3
MM 413ED Strategic Brand Management Elective Discipline Centric 3
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