• PRESTIGE

    ALWAYS AHEAD
  • PRESTIGE

    MOST HAPPENING CAMPUS
  • PRESTIGE

    MENTORING FUTURE LEADERS
  • PRESTIGE

    WE MAKE WINNERS
  • PRESTIGE

    WATCH WHERE WE GO
 
Choice Based Credit System
S.N. NATURE OF COURSE SEMESTER WISE CREDITS TOTAL CREDITS
    I SEM II SEM III SEM IV SEM  
1 CORE 21 18 9 9 57
2 ELECTIVES  DISCIPLINE CENTRIC - - 12 12 24
3 ELECTIVE GENERIC - 3 3 3 9
4

SOFT SKILL
OR
 ABILITY ENHANCEMENT

3 3 - - 6
5

PROJECT WORK & SUMMER TRAINING
OR
 SKILL ENHAMCEMENT

- - 4
(SIP)
4

(MRP/

CBIAP)
8
6 COMP VIVA VOCE - - - 4 4
TOTAL CREDITS 24 24 28 32 108

FIRST YEAR
MBA(MM) - FIRST SEMESTER
Course Code Course Title Nature of Course Total Credits 24 Pg. No.
MM 101C Fundamentals of Management    Core 3 10
MM 102C Organizational Behaviour    Core 3 11
MM 103C Principles of Marketing Management    Core 3 12
MM 104C Accounting For Marketing Managers    Core 3 13
MM 105C Information Technology For Managers   Core 3 14
MM 106C Statistical Methods For Business Decisions  Core 3 16
MM 107C Retail Marketing   Core 3 17
MM 108AE Business Communication    Ability Enhancement 3 19

MBA(MM) - SECOND SEMESTER
Course Code Course Title Nature of Course Total Credits 24 Pg. No.
MM 201C Human Resource Management     Core 3 23
MM 202C Financial Management     Core 3 24
MM 203C E-Business Fundamentals    Core 3 25
MM 204C Quantitative Techniques     Core 3 26
MM 205C Marketing Research   Core 3 27
MM 206C Consumer Behaviour   Core 3 29
MM 207AE

Personality Development

Ability Enhancement

3 30
MM 208EG

Indian Ethos And Values
OR
 Environmental Science

Elective Generic
(Opt any one)

3 31

32

SECOND YEAR
MBA(MM) - THIRD SEMESTER
Course Code Course Title Nature of Course Total Credits 24 Pg. No.
MM 301C Advertising And Sales Promotion   Core 3 36
MM 302C Sales And Distribution Management   Core 3 37
MM 303C International Marketing Core 3 38
MM 304EG

Entrepreneurship
OR
Managerial Economics

Elective Generic (Opt any one) 3 39

41
MM 305IP Summer Internship Project Internship Project 4 42
 
Course Code Course Title Nature of Course
(Opt any four out of eight from Elective Discipline Centric)
Total Credits 24 Pg. No.
MM 306ED Supply Chain Management Elective Discipline Centric 3 42
MM 307ED Customer Relationship Management Elective Discipline Centric 3 43
MM 308ED Digital Marketing Elective Discipline Centric 3 44
MM 309ED Corporate Communication Elective Discipline Centric 3 46
MM 310ED Strategic Product Management Elective Discipline Centric 3 47
MM 311ED Principles of Public Relations Elective Discipline Centric 3 48
MM 312ED Marketing Strategies Elective Discipline Centric 3 49
MM 313ED Marketing Laws Elective Discipline Centric 3 50

MBA(MM) - FOURTH SEMESTER
Course Code Course Title Nature of Course Total Credits 24 Pg. No.
MM 401C Service Marketing  Core 3 55
MM 402C Business Marketing   Core 3 56
MM 403C Strategic Brand Management Core 3 57
MM 404EG

Advance IT Tools
OR
 Information System And Applications

Elective Generic
(Opt any one)
3 59


60
MM 405SE

Major Research Project
OR
Case  Based Industrial Analysis Project

Skill Enhancement Elective 4 62
MM 406CV Comprehensive Viva Voce Viva Voce 4 62

MBA (MM) – FOURTH SEMESTER
Course Code Course Title Nature of Course
(Opt any four out of eight from  Elective Discipline Centric)
Credits Pg. No.
MM 407ED Direct And Event Marketing Elective Discipline Centric 3 63
MM 408ED Rural Marketing Elective Discipline Centric 3 64
MM 409ED Marketing Decisions Elective Discipline Centric 3 65
MM 410ED Contemporary Marketing Management Elective Discipline Centric 3 65
MM 411ED Marketing Audit Elective Discipline Centric 3 67
MM 412ED Emerging Marketing Concepts Elective Discipline Centric 3 69
MM 413ED Marketing For Non-Profit Organization Elective Discipline Centric 3 70
MM 414ED Retail Buying Techniques Elective Discipline Centric 3 71
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