• PRESTIGE

    ALWAYS AHEAD
  • PRESTIGE

    MOST HAPPENING CAMPUS
  • PRESTIGE

    MENTORING FUTURE LEADERS
  • PRESTIGE

    WE MAKE WINNERS
  • PRESTIGE

    WATCH WHERE WE GO
 
Choice Based Credit System
S.N. NATURE OF COURSE SEMESTER WISE CREDITS TOTAL CREDITS
    I SEM II SEM III SEM IV SEM  
1 CORE 21 18 9 9 57
2 ELECTIVES  DISCIPLINE CENTRIC - - 12 12 24
3 ELECTIVE GENERIC - 3 - 3 6
4

SOFT SKILL
OR
 ABILITY ENHANCEMENT

3 3 - - 6
5

PROJECT WORK & SUMMER TRAINING
OR
 SKILL ENHAMCEMENT

- - 4
(SIP)
4
(MRP/ CBIAP)
8
6 COMP VIVA VOCE - - - 4 4
TOTAL CREDITS 24 24 28 32 108

FIRST YEAR
MBA(APR) - FIRST SEMESTER
Course Code Course Title Nature of Course Total Credits 24 Pg. No.
APR 101C Principles and Practices of Management   Core 3 9
APR 102C Principles of Marketing Management   Core 3 10
APR 103C Principles of Public Relations   Core 3 11
APR 104C Accounting For Managers   Core 3 12
APR 105C Organizational Behaviour  Core 3 13
APR 106C Statistical Methods for Business Decisions  Core 3 14
APR 107C IT and e-Business Fundamentals  Core 3 15
APR 108AE Business Communication   Ability Enhancement 3 16

MBA(APR) - SECOND SEMESTER
Course Code Course Title Nature of Course Total Credits 24 Pg. No.
APR 201C Advertising Management and Campaign Planning    Core 3 21
APR 202C Consumer Behaviour    Core 3 21
APR 203C Human Resource Management   Core 3 22
APR 204C Quantitative Techniques    Core 3 23
APR 205C Financial Management  Core 3 24
APR 206C Marketing Research   Core 3 25
APR 207AE

Personality Development

Ability Enhancement

3 26
APR 208EG

Indian Ethos And Values
OR
 Environmental Science

Elective Generic
(Opt any one)

3 27

28

SECOND YEAR
MBA(APR) - THIRD SEMESTER
Course Code Course Title Nature of Course Total Credits 24 Pg. No.
APR 301C Management of Ad Agency    Core 3 32
APR 302C Client Servicing and Account Planning   Core 3 33
APR 303C Computer Graphics Core 3 34
APR 304EG

Creative Writing

Core 3 35
APR 305IP Summer Internship Project Internship Project 4 35
 
Course Code Course Title Nature of Course
(Opt any four out of eight from Elective Discipline Centric)
Total Credits 24 Pg. No.
APR 306ED Marketing Strategies Elective Discipline Centric 3 36
APR 307ED Sales and Distribution Management Elective Discipline Centric 3 37
APR 308ED Service Marketing Elective Discipline Centric 3 38
APR 309ED Rural Marketing Elective Discipline Centric 3 39
APR 310ED Business Marketing Elective Discipline Centric 3 40
APR 311ED Marketing Law Elective Discipline Centric 3 42
APR 312ED Corporate Communications Elective Discipline Centric 3 43
APR 313ED Audio-Video Production Technologies Elective Discipline Centric 3 44

MBA(APR) – FOURTH SEMESTER
Course Code Course Title Nature of Course Total Credits 24 Pg. No.
APR 401C Commercial Designing  Core 3 47
APR 402C Media Planning   Core 3 47
APR 403C Animations and Multimedia Core 3 48
APR 404EG

Entrepreneurship
OR
 Managerial Economics

Elective Generic
(Opt any one)
3 49


50
APR 405SE

Major Research Project
OR
Campaign Planning Project

Skill Enhancement Elective
(Opt any one)
4 51
APR 406CV Comprehensive Viva Voce Viva Voce 4 52

MBA (APR) – FOURTH SEMESTER
Course Code Course Title Nature of Course
(Opt any four out of eight from  Elective Discipline Centric)
Credits Pg. No.
APR 407ED Strategic Product Management Elective Discipline Centric 3 52
APR 408ED International Marketing Elective Discipline Centric 3 53
APR 409ED Strategic Brand Management Elective Discipline Centric 3 54
APR 410ED Retail Marketing Elective Discipline Centric 3 56
APR 411ED Digital Marketing Elective Discipline Centric 3 57
APR 412ED Direct and Event Marketing Elective Discipline Centric 3 58
APR 413ED Customer Relationship Management Elective Discipline Centric 3 59
APR 414ED Cases in Advertising and Public Relations Elective Discipline Centric 3 60
 
Home | PIMR Alumni | Mandatory Disclosure 2010-11 | Campus Mail | Community Login | Contact us | Site Map
© 2012 PIMR indore. All Rights Reserved. Designed and Developed by : emperor-solutions